1 / 11

Marketing & Sales

Marketing & Sales. Strategy & Planning. Introduction to Marketing. What is marketing? The goal of marketing. Introduction to Sales. What is sales? The goal of the sales function Differentiating between marketing & sales. Target Market. Understanding customers & needs. Macro Markets.

forester
Download Presentation

Marketing & Sales

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing & Sales Strategy & Planning

  2. Introduction to Marketing • What is marketing? • The goal of marketing

  3. Introduction to Sales • What is sales? • The goal of the sales function • Differentiating between marketing & sales

  4. Target Market Understanding customers & needs

  5. Macro Markets • Market segments • Market strategies • Determining a product mix • Translating a marketing strategy into a marketing plan

  6. Micro Markets • Translating marketing to sales • Customer profile & needs • Product-wise sales strategy • Translating a sales strategy into a sales plan

  7. Pricing Determining a pricing strategy & plan

  8. Competition Understanding the importance of the business environment

  9. Risk analysis Creating an insulating strategy for your business

  10. Income Arriving at income projections based on the evaluated marketing and sales plan

  11. Thank you Q & A

More Related