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York Circle Objectives

York Circle Objectives Engage the community - parents of our students, alumni, retirees, and our neighbours in North Toronto and York Region. Enhance reputation by showcasing York’s academic and research excellence. Promote participation in University public lectures and events. Membership

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York Circle Objectives

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  1. York Circle Objectives • Engage the community - parents of our students, alumni, retirees, and our neighbours in North Toronto and York Region. • Enhance reputation by showcasing York’s academic and research excellence. • Promote participation in University public lectures and events.

  2. Membership • launched in 2009 • March 1/11 - 800

  3. Membership

  4. THE YORK CIRCLE SPONSORS Program Partner: Print Media Sponsors:

  5. Calendar of Events 2010 – 2011 • May 1, 2010 and October 30, 2010 • The York Circle Lecture and Lunch Series • free to Members and guests; • featuring 4 professors; and • a locavore lunch - from the harvests of York Region. • Additional Events for York Circle Members: • York University’s annual lectures, performances, exhibits and various activities. • Plus, new Prestigious Performances Series (offered on a cost-recovery basis).

  6. NEW – Prestigious Performances Series – Sundays at 2pm • Theatre, concerts and opera from Europe and NYC - recorded live - on screen in HD in the Price Family Cinema • Interesting introductions of each performance by York’s leading faculty

  7. Strategies to Promote the York Circle • SOFA (Spotlight on Fine Arts Student Newspaper) Ads & insert 2,000 frosh kits • Ticket giveaway • York U Magazine • Y-file (daily) and Y-life (weekly) York’s (internal) electronic newsletter • Alumni Matters – York’s electronic monthly newsletter to Alumni • March Gala – March 2010 • Bookmarks in 25,000 Convocation Programs June and October 2010 • Parent Orientations – September 2010 • York University Retirees Association • www.theyorkcircle.ca • Existing network of public libraries, community agencies & • York U & TD Community Engagement Centre – Yorkgate Mall • Sponsored Ads community newspapers • Word of mouth

  8. The Creative

  9. Website: www.theyorkcircle.ca

  10. Sponsorship Ads Post Cards

  11. Program

  12. Web Banners Evites Buttons Membership Card

  13. Roll-up Banner Student Flyer

  14. www.theyorkcircle.ca

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