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Google Travel. Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013. Our presentation. Introduction, history Companies bought by Google Creation of new software Added -value to customer. History. Actuality. Companies bought by Google.

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google travel

Google Travel

Class 702_e

Alexandre Clavel & Stéphanie Chappuis

14th March 2013

our presentation
Our presentation

Introduction, history

Companiesbought by Google

Creation of new software

Added-value to customer

companies bought by google
Companiesbought by Google

: data basis for air travel

: vacation rentals

: gastronomic guide

: American travel guide and search engine

google also overtook
Google also overtook

: geolocalisation enabling to share itineraries as video

: share geolocalisedpictures

challenges
Challenges
  • Interfaces are not related
  • New threat
  • Searching engine
    •  no production of any touristic product
  • Google must earn money
    • pay to be on the top list?
    • Sale of more advertisement places
added value for the customer
Added-value for the customer
  • “Dream, Search, Book, Live an experience and Share”.
  • A complete offer : Before, during, after
    • Trackingyourbehaviour
    • Suggestingadditionalcontent
  • Vertical integration
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