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Google Travel. Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013. Our presentation. Introduction, history Companies bought by Google Creation of new software Added -value to customer. History. Actuality. Companies bought by Google.

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Google Travel

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Google travel

Google Travel

Class 702_e

Alexandre Clavel & Stéphanie Chappuis

14th March 2013


Our presentation

Our presentation

Introduction, history

Companiesbought by Google

Creation of new software

Added-value to customer


History

History


Actuality

Actuality


Companies bought by google

Companiesbought by Google

: data basis for air travel

: vacation rentals

: gastronomic guide

: American travel guide and search engine


Google also overtook

Google also overtook

: geolocalisation enabling to share itineraries as video

: share geolocalisedpictures


Challenges

Challenges

  • Interfaces are not related

  • New threat

  • Searching engine

    •  no production of any touristic product

  • Google must earn money

    • pay to be on the top list?

    • Sale of more advertisement places


New softwares

New softwares


Google map

Google Map


Google earth

Google Earth


Google streetview

Google Streetview


Google traduction

Google traduction


Flight search

Flight search


Hotel finder

Hotel Finder


Google adresses

Google Adresses


Added value for the customer

Added-value for the customer

  • “Dream, Search, Book, Live an experience and Share”.

  • A complete offer : Before, during, after

    • Trackingyourbehaviour

    • Suggestingadditionalcontent

  • Vertical integration


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