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Google Travel PowerPoint PPT Presentation


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Google Travel. Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013. Our presentation. Introduction, history Companies bought by Google Creation of new software Added -value to customer. History. Actuality. Companies bought by Google.

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Google Travel

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Google Travel

Class 702_e

Alexandre Clavel & Stéphanie Chappuis

14th March 2013


Our presentation

Introduction, history

Companiesbought by Google

Creation of new software

Added-value to customer


History


Actuality


Companiesbought by Google

: data basis for air travel

: vacation rentals

: gastronomic guide

: American travel guide and search engine


Google also overtook

: geolocalisation enabling to share itineraries as video

: share geolocalisedpictures


Challenges

  • Interfaces are not related

  • New threat

  • Searching engine

    •  no production of any touristic product

  • Google must earn money

    • pay to be on the top list?

    • Sale of more advertisement places


New softwares


Google Map


Google Earth


Google Streetview


Google traduction


Flight search


Hotel Finder


Google Adresses


Added-value for the customer

  • “Dream, Search, Book, Live an experience and Share”.

  • A complete offer : Before, during, after

    • Trackingyourbehaviour

    • Suggestingadditionalcontent

  • Vertical integration


  • Login