Positioning Your Brand in the Legal Services Industry Facilitated by Martin McLaughlin Mosaic Partners llc e-mail: [email protected] Phone: 610.999.9788 September 26, 2006. Fragmented and Faceless Firms. Number and Type of Competitors, Overall
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Positioning Your Brandin the Legal Services Industry
Facilitated by Martin McLaughlinMosaic Partners llce-mail: [email protected]: 610.999.9788
September 26, 2006
Sources: AM Law 200, ABA, U.S. Census, Zapp Data
Sources: BTI Research
The New York Times, “The Legal Beat,” 9/16/05
Impacts everything we say and everything we do!!!
Before you create value – understand where you capture value…
Delivering SolutionsThat Matterto Your Customers
Articulate Brand Strategy
to Employees and Customers
Assess Customersand Markets
Mosaic Partners LLC TM
Align the Organization andProcesses Around Customers