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market research | food research lab

Asda is the third largest UK grocery after Tesco and Sainsbury, with a market share of 14.1%. Its main office is in Leeds, England.<br><br>More info >> https://www.foodresearchlab.com/insights/uk-market-retail-store-visit-asda/

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market research | food research lab

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  1. THE UK MARKET RETAIL STORE VISIT BY THE FOOD RESEARCH LAB Asda, Milton Keynes, UK. 4TH OCTOBER 2022 01

  2. AGENDA To understand the product availability in the UK Supermarkets, especially at Asda’s. BACKGROUND Asda is one of the largest UK groceries by market share, with 14.7% in the supermarket sector after Tesco & Sainsbury's. Asda is seeking to overtake Sainsbury as the UK's second-largest grocery supermarket. 02

  3. SUPERMARKET SWEEP MARKET SHARE, MAY 2022 SOURCE: KANTAR, 2022 03

  4. GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING) 04

  5. Brand Observed Company overview: The history of Volvic began with volcanic eruptions in the Puy de la Nugère region, creating natural water filters used to filter the water used to produce Volvic Touch of Fruit Mineral water. The site became a UNESCO World Heritage site in June 2018. Target Product Category : Mineral Water Name of the Product : Flavoured Water Features: Unique mineral composition, fresh, crisp taste, recycled packaging, renewable energy is used for manufacturing, 05

  6. NUMBER OF FLAVOURS • Summer fruits • Strawberry • Lemon and Lime • Pineapple and Orange 06

  7. Volvic Touch of Fruit Vitality Volvic Touch of Fruit Pineapple & Orange Vitality blends Volvic Natural Mineral Water with orange and exotic pineapple flavours. Additionally, the product is a delicious source of vitamins since it contains added vitamin B6, which reduces fatigue and helps you feel invigorated. Volvic Touch of Fruit Pineapple & Orange Vitality is low in content and contains only natural flavours. Nutritional information per 100 mL Energy: 11kcal Fat: 0g Carbohydrate: 2.3g Of which Sugar: 2.3g Protein : 0g Salt: <0.11g Vitamin B6: 0.11mg Flavor: Natural Orange-Pineapple flavouring with other natural flavourings vitamin: Vitamin B6 Sweetener: Sugar, steviol glycosides from a natural source (stevia extract) Preservative: potassium benzoate Primary Ingredient:: Volvic natural mineral water (97.3%) Acid: Citric acid 07

  8. Volvic Touch of Fruit Summer Fruits Volvic Touch of Fruit Summer Fruit contains flavour from natural summer fruits. The refreshing product has a low sugar content and 24 calories per serving (250 mL) and has no artificial sweeteners. Nutritional information per 100 mL Energy: 10 kcal Fat: 0g Carbohydrate: 2.3g Of Which Sugar: 2.3g Protein: <0.5g Salt: <0.01g Flavor: Natural summer fruits (raspberry, strawberry, blackcurrant) Flavouring with Other Natural Flavourings Sweetener: Sugar, steviol glycosides from a natural source (stevia extract) Preservative: potassium benzoate Primary Ingredient:: Volvic natural mineral water (97.5%) Acid: Citric acid 08

  9. Volvic Touch of Fruit Strawberry A touch of natural Strawberry flavour makes Volvic Natural Mineral Water even more refreshing. Low in sugar, this product contains 24 calories per serving and contains no artificial flavours. Nutritional information per 100 mL Energy: 10kcal Fat: 0g Carbohydrate: 2.3g Of which Sugar: 2.3g Protein : 0g Salt: <0.01mg Flavor: Natural strawberry Flavouring with Other Natural Flavourings. vitamin: Vitamin B6 Sweetener: Sugar (2.3%), Sweetener (steviol glycosides from a natural source (stevia extract)) Preservative: potassium benzoate Primary Ingredient:: Volvic natural mineral water (97.5%) Acid: Citric acid 09

  10. Volvic Touch of Fruit, Lemon and Lime A blend of Volvic Natural Mineral Water with a touch of Natural Lemon and Lime makes up this refreshing drink. The product has a low sugar content and 25 calories per serving, and no artificial sweeteners. Nutritional information per 100 mL Energy: 10kcal Fat: 0g Carbohydrate: 2.3g Of which Sugar: 2.3g Protein : 0g Salt: <0.01g Flavor: Natural Lemon-Lime Flavouring with Other Natural Flavourings Sweetener: Sugar, steviol glycosides from a natural source (stevia extract) Preservative: potassium benzoate Primary Ingredient:: Volvic natural mineral water (97.4%) Acid: Citric acid 10

  11. The Food Research Lab offers B2B services in product development, such as food, beverages, nutraceuticals and cosmeceuticals. The team of experts combine innovation in product formulation and scientific knowledge and creates exciting products like flavour-infused water. In addition, the team also offers market research services that help clients make informed decisions about product development and reformulation. 11

  12. Contact Us UNITED KINGDOM +44- 161 818 4656 INDIA +91 9566299022 EMAIL info@foodresearchlab.com WEBSITE www.foodresearchlab.com 12

  13. THANK YOU

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