Shopping

1. Shopping

2. Content • Questions for you • Types of shops • Pictures • Specialized shops • How we can pay • Services • Marketing and marketing strategies • Key words and phrases • Worksheet • Role play

3. Interview your partner about shopping. Ask the questions below • Are you shopaholic or someone who hates shopping? What do you like or hate about it? • What sort of shops would somebody typically find you in on a Saturday morning? • When shopping in a supermarket, are you a ‘basket person’ – just buying afew things for the next day or so – or a ‘trolley-person’ – doing the weekly shop from a long shopping list. • What things are always on your supermarket shopping list? Are there any unusual items on your list? • What’s the best shop you have ever been to? • Is shopping for you a pleasant activity or rather a waste of time? Tell the class about your partner.

4. Speak about different types of shops and their location.

5. Places to do your purchase • supermarket/ shopping malls / shopping centre/ department store – shops that are part of a chain or a group - a big building with many departments, you can buy almost everything here – these shops operate on the „serve-yourself system“ • corner shop - run buy Indian or Pakistani families; a small shop. It sells food and newspapers. It is usually opened until late evening and on Sundays, too. • street market/flea market - there are stalls with vegetables, clothes, things for house, records, jewellery and so on. It is held usually once a weak by people from surrounded villages. • a high street - lots of shops, they are full of branches of big chain stores. • charity shop - a kind of second hand shop, but there is a difference. All money from purchase goes to charities. So you can buy cheap and also help others.

6. Look at the pictures of various shopping facilities. Compare them and give the pros and cons of each of them.

7. Identify different kinds of specialized shops and say what goods may be bought there.

8. Greengrocery – fruit and vegetables Butchery – meat Bakery – breads and cakes Tobacconist – cigarettes and tobacco Confectionerorsweetshop Fishmongers’ – fish Florist – flowers Newsagent – newspapers and magazines Men’swearandwomen’swear Lingerie – underwear Draper – cloths ah bedclothes Wine-merchant (off licence shop) – alcoholic drinks of all kinds, liqueurs Ironmonger – metal goods (tools, pots, pans) Dairy – milk products and eggs Stationery – paper and office supplies Jewellery – gold, silver jewellery Toyshop – various toys (dolls, teddies) Deli(catessen) – exclusive, expensive food Electricalappliancesshop (electronics) – TV-sets, radio-sets, fridges, cassette recorders, Photographic and cinema articles Grocery – food (tea, coffee, cheese, eggs, tinned food) and kitchen needs such as soap, detergents and polish Chemist’s (US: drug store)– medicines, ointments, toothpaste, combs, films, cosmetics, razor blades, sunglasses Travel agent – trips aboard or inboard Estate (US: real estate) agent – houses Hi-fi shop (US: music shop or CD shop) – hi-fi towers, radios, CD-players, etc. Chip and fish shop (US: French fries) Health food shop – soja, wholemeal bread, low fat food, sugar free Post office – stamps, envelope,phone-cards Record shop (US: music store) – CD, LP, Shoe- shop – shoes Boutique – clothes Sport shop – tennis rackets, balls, ... Optics – glasses Household equipment shop Car shop Bookshop Specialized shops

9. Give different ways of payment for purchase with their pluses and minuses.

10. How you can pay • Big shops use self-serving, that means that you go around the shop and choose what you want. • It is more economical for them and faster for customers. But in the small shops you buy everything at the counter, where you also pay for the goods you have chosen. You can pay cash, by credit cards or by cheques. • Order by mail/ catalogue sales/ home delivery service/ order over the phone • Credits cards are very widely accepted in Great Britain but unfortunately, we are not used to use them in our country very much. It is better to use credit cards, because using them can limit the amount of pickpockets. • Cash - if you want to buy something, you must have money, nothing is free.

11. What public services are offered in your town? Is there any “home-delivery” service in your town? Say which services are frequently used by your family and which are not at all. Say how Slovak services differ from British ones.

12. post office bank exchange office photocopying internet café car repair shop/garage petrol station tow-away service road service lost & found property information centre hotels restaurant, café, pub taxi police station medical service first aid / ambulance / emergency dentist, hospital fire station/fire brigade Services in Britain milkman au-pair, baby sitting paper boy odd job man daily helps (window cleaners) Services

13. What marketing strategies do shops use to attract customers.

14. Marketing & Marketing strategies • Marketing [= process, activities, philosophy of business through which one company tries to achieve better results that the competitors] Mix [= combination of Four Ps: elements of marketing strategy – Price, Place, Product, People; • Marketing strategies: advertisements, commercials, seasonal sales, TV-shopping, price reductions, special offers, off-sales

15. Talk about the advertisement. Choose the best and the worst adverts you have ever seen and explain what you like/dislike about them

16. Match the types of shops with the words and phrases that can be associated with them. Eg., volunteer staff usually work in charity shops. Some words/phrases are appropriate for more than one type of shop Which word is the odd one out in each list? Worksheet – Shop till you drop

17. worksheet C)Do you know what a car boot sale is? Or a jumble sale? Have a guess. Read the texts and find out if you were right. Basically, people drive to an open air field in the middle of the country somewhere park their cars in a row, open the car boots, and sell the things they have inside. It’s great fun. I love browsing , just walking from car boot to car boot, looking at what’s on sale. They are often very cheap, tacky things, but sometimes you get a great bargain. You can exchange something of your own for something from someone else’s boot. And you can haggle down the price, which is something you can’t usually do in British shops. Often held in a church hall or local community centre to raise money for a local charity or school, a jumble sale involves lots of people bringing old clothes and second-hand household items, and selling them very cheaply. It’s good fun to root through everything and find something you like. Jumble means a big pile of things in a mess. And that’s basically what it is. A pile of old things on a table and two old ladies making tea for everybody. Look at these phrases / some of which are from the texts. What is the difference in meaning between them? D) Write a short description of a type of shop or way of shopping that is particular to your country. Where does it take place? What do people buy and sell and how do they do it.

18. role play Look at these phrases from a conversation between a shop assistant and a customer. Who says which phrase? Can I try it on? It suits you. It doesn't’ t fit me. It looks nice. The changing rooms are over there. How much is it? I’m just looking. Thanks. Now imagine that you are in a shoe shop. Write the conversation between the customer and the shop assistant. Use the phrases like Yes, of course; Yes, certainly; Thank you very much

19. Key words & phrases: • Shops: specialist stores: butcher, grocery, green grocery, baker, sweets & confectionery, florist, toys, souvenir shop; stall, newsagents; supermarket, hyper market, department store: departments: clothes D, kitchen D, sports D, books & newspaper D, children’s D, toiletries D, jewellery D, electric equipment D; boutique; market: street / flower / fruit / market, flee market, brick-a-brack • In a supermarket: basket, shopping bag, plastic/paper bag, trolley, bill/receipt, price label, shelf/shelves, counter, deep-freezer, cash desk, cash register/till, cashier, customer, shop assistant • Marketing [= process, activities, philosophy of business through which one company tries to achieve better results that the competitors] Mix [= combination of Four Ps: elements of marketing strategy – Price, Place, Product, People; • Marketing strategies: advertisements, commercials, seasonal sales, TV-shopping, price reductions, special offers, off-sales • Services: post office, bank, exchange office, photocopying, internet cafe, car repair shop/garage, petrol station, tow-away service, road service, lost & found property, information centre, hotel, restaurant, cafe, pub, taxi, police station, medical service, first aid / ambulance / emergency, dentist, hospital, fire station/fire brigade

20. Thank you for your attention. Mgr. Ľ. Vašková