AWC Philippines | 2294 Chino Roces Ave. Extension, Makati City, 1232, Philippines

1. AWC Philippines | 2294 Chino Roces Ave. Extension, Makati City, 1232, Philippines Tel: +(632) 817 14 17  | Fax: +(632) 812 01 50 | info@awc.ph

2. About awc Philippines inc AWC Philippines is recently incorporated to develop the distribution of ultra premium wines in the Philippines. Although a newly registered company, we are an associate of the well established UK based AWC Global Plc (Antique Wine Co) in partnership with the Philippines based Aboitiz family, one of the Philippines leading conglomerates with wide ranging corporations in infrastructure, power generation, shipping, food and now leisure . Our partnership brings longstanding international experience in fine wine distribution together with local knowledge and capital, with the aim of becoming the leader in fine wine distribution in the Philippines.

3. MISSION STATEMENT The Philippines is a fast growing emerging market for fine wine. With broad international experience, a capable and committed local team, strong established resource and a philosophy to provide its customers with absolute focus on quality wines, service, and relationship, AWC Philippines will provide our wine producer partners with energetic and robust penetration of this valuable market. The brands represented by AWC Philippines will be positioned at the apex of the prestige wine market, providing consumer accessibility without compromise to market position.

4. AWC Philippines customer profiles - EXAMPLES • Hotel dining outlets • Fairmont/Raffles • Shangri-la • Intercontinetal – Prince Albert Restaurant • Prestige restaurants – corporately owned • Restaurants - proprietary owned of long standing repute • Catering – wedding and event providers • Primea Hotel/Serviced apartments • Resorts • Aman/El Nido/Shangri-La/Imperial Cebu etc • Casino Restaurants

5. Key Communication Messages • AWC will only promote brands of longstanding prestige positioning. • Only positioned in prestige outlets providing exclusivity in line with the restaurant or hotel market position. • Wine is released ready to drink – red wines to have minimum six years maturity • Controlled by AWC as exclusive distributor enabling AWC to control the brand presence in the market • Large volume of production to enable consistency of vintage availability • Brands willing to engage in promotional campaigns • AWC will support the distribution of current releases with back vintages (many already in stock with AWC Global Plc).

6. Media & Promotion- typical activity • Promotional initiatives wine of the month in on-premise outlets • Large formats promoted into the catering and event market • Launch event planned with key AWC private clients and other targets • Journalist and PR activity

7. Volume Targets & Expectations- example clarendelle Brand partners will participate in a highly professional performance related planning process.

8. timetable June 2013 AWC Appointed exclusive distributors for Clarence Dillon Wines July-August 2013 Further brands identified from Burgundy, Rhone, Alsace and Champagne 15th August 2013 Initial Shipment departs 15th September Importation and Distribution commences 1st October Press and Promotional Campaign roll out.

9. AWC Philippines | 2294 Chino Roces Ave. Extension, Makati City, 1232, Philippines Tel: +(632) 817 14 17  | Fax: +(632) 812 01 50 | info@awc.ph