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Agri-Profocus. C onnecting E arth R ole models to E nsure S upply. Agri-Profocus. Marlène van Hannah Benthem Koutstaal. Introduction. CERES. Background. < 10 multinationals are responsible for most of the global food production;

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C onnecting e arth r ole models to e nsure s upply

Agri-Profocus

Connecting Earth Role models to Ensure Supply


Introduction

Agri-Profocus

Marlène van Hannah

Benthem Koutstaal

Introduction


Background

CERES

Background

  • < 10 multinationals are responsible for most of the global food production;

  • Not many women in decision making positions;

  • World Food production has to increase fast;

  • > 70 % of the seeds is produced by women;

  • > 70 % of the groceries is bought and cooked by women;

    (consumerpower)

  • > 1.5 mln women in the Netherlands qre

    well organised ( easy to involve)


Goals

CERES

Goals

Connecting Earth Role models to Ensure Supply

  • Awareness about women’s role in Food Security;

  • Facilitate discussion between friends;

  • Find agreeable solutions;

  • Create change in consumers’ behavior.


CERES

How

  • Humoristicmovieto stimulatediscussion

  • by the producers of famous Dutch TV show Koefnoenwithwellknown humor actresses”.

  • Ambassadors team, who show the movie and facilitatediscussionwith > 5 women (50 cents per viewer)

  • CERES toolbox forAmbassadorswholeads a discussion

  • Cross Pollination of ideasbetweenAmbassadors

  • Websitewhereyoucanbuy the movie, register forambassadorship and make the Outcome of discussionsvisible and shared via Social Media


Tell me

and I will forget

Show me

and I may remember

Involve me

and I will understand

Let’swatch the Movie


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