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CREDENTIALS PRESENTATION

CREDENTIALS PRESENTATION. An introduction to PRimage. Results-Led Strategy-Orientated. Who We Are. An experienced and results-driven PR, communications, public affairs and event management consultancy Strategic focus on ROI contribution Watchwords – energy, expertise, success!.

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CREDENTIALS PRESENTATION

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  1. CREDENTIALS PRESENTATION An introduction to PRimage

  2. Results-Led Strategy-Orientated

  3. Who We Are • An experienced and results-driven PR, communications, public affairs and event management consultancy • Strategic focus on ROI contribution • Watchwords – energy, expertise, success!

  4. Judy Viitanen • PR, public affairs and strategic communication specialist, with over 25 years’ senior in-house and agency experience. Strong provenance in healthcare PR, social media, property PR, marketing, advocacy and campaigning. • Judy has a detailed knowledge of the workings of government and the changing NHS, coupled with an understanding of how policy developments can impact on business success. • She has a proven track record in advising pharmaceutical and health care organizations on how to address the political, regulatory and corporate reputation challenges facing their business, as well as how to manage their communication with political stakeholders.

  5. Values Our core values are:     • Knowledge and Professionalism • Integrity and Reliability • Enthusiasm and Commitment • Creativity and Energy 

  6. Expertise • Media relations and publicity • Social media and online PR • Event management & strategic networking • Political lobbying and awareness-raising • Sponsorship strategy and activation

  7. Testimonials “Judy is a first class Public Relations professional with extensive links and experience in the Pharmacy and Healthcare sector. She works well with trade and consumer PR alike and has a deft touch in putting across complex stories. Judy advises and counsels with expertise and drives to right solutions for all her clients. Diplomatic, engaging and discreet, Judy is an excellent choice for any company” Gordon Farquhar, Commercial Director (Pharmacy), The Co-operative Group "Judy has an excellent record of developing PR and was instrumental in the Save Our Pharmacy campaign which generated more letters to MPs at the time than the Iraq war” Ash Soni, Board Member, National Pharmacy Association “Judy has great expertise in PR, anticipating and providing accurate, timely and relevant information, whether it's the long-term planning of campaigns, organising specific events, or responding to day-to-day press enquiries” Charles Gladwin, Editor Chemist & Druggist, Group Editor, Pharmacy, CMP Medica

  8. Testimonials “I have known Judy for over 20 years, and regard her as a highly focused, committed and intelligent PR professional who is passionate about the industry in which we operate. Her work for us over the past 3 years has ensured much clarity and consistency in our corporate communications. Hugely personable, a sunny personality and a delight to work with, she goes above and beyond the call of duty to deliver an exceptional service. I would therefore highly recommend Judy - she will prove to be a valuable asset to your company, as she has done to mine" Kirit Patel MBE, CEO, Day Lewis Plc “Judy is a brilliant event organiser, a superb business person and a great PR and public affairs executive. She is very well connected and she will undoubtedly ensure your business is well placed to succeed” Georgina Craig, Managing Director, G Craig Associates “Judy is a highly experienced professional with a track record of managing complex communications projects with multiple stakeholders” Beverley Parkin, Director, Policy and Public Affairs, The Royal Academy of Engineering

  9. Diverse Services • Media: health professional, trade, consumer, specialist – all sectors • Corporate: positioning, profiling, partnerships • KOLS: healthcare professionals, specialists, regulatory experts, celebrities • Trade: campaigns for manufacturers, wholesalers, industry organisations • Consumers: at varying lifestyle stages

  10. Diverse Industries • Healthcare & Wellbeing • Consumer Products & Services • Pharmacy & Pharmaceuticals • Property & Real Estate • Non-Profit & Charity • Social Media & Technology • Hospitality & Lifestyle • Government & Public Affairs

  11. Associations With A Wider Network

  12. Offering Strategic Counsel & Alliances • Strategic ad hoc advice and support, as required • Creating opportunities for strategic relationships and networking with influential industry bodies, the media, stakeholders and opinion formers

  13. Target Audiences • The Media – national & regional • Women’s Press • Trade Press • Consumers • Industry Bodies

  14. PR Account Management • Agree on measurable and achievable objectives and messaging • Day to day liaison & bi-weekly report • Monthly meetings with media & budgetary updates You are informed and involved every step of the way

  15. Why PRimage • Strategic & creative expertise & experience • Track record: successful high-profile work & results for varied & complex organisations • Well-connected, substantial media network • Intelligent joined-up 360° business & results-led communications approach

  16. Our Promise PRimage will help you to: Stand out from the crowd Get noticed for all the right reasons!

  17. Questions & Discussion

  18. Thank You! Judy Viitanen, PRimage

  19. Contact Us • Telephone: +44(0) 1727874368 • Mobile: 07717691845 • Email: judy@primage.org • Website: www.primage.org

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