People expect personal connection from radio
This presentation is the property of its rightful owner.
Sponsored Links
1 / 5

People Expect Personal Connection From Radio PowerPoint PPT Presentation


  • 89 Views
  • Uploaded on
  • Presentation posted in: General

People Expect Personal Connection From Radio. 82% A personal, para -social interaction with their favorite Radio personality. 75% Describe their favorite station as comfortable, friendly, informed*. 79% Listen longer to a radio station because their favorite personality is on the air.

Download Presentation

People Expect Personal Connection From Radio

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


People expect personal connection from radio

People Expect Personal Connection From Radio

82%

A personal, para-social interaction with their favorite Radio personality

75%

Describe their favorite station as comfortable, friendly, informed*

79%

Listen longer to a radio station because their favorite personality is on the air

70%

Agreed If you couldn’t listen to radio, you’d feel something important was missing from your life.**

This relationship carries over to advertisers who become a part of these “Virtual Neighborhoods”.

Sources: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles; *Mark Kassof & Co October 2012 survey of 732 adults 18-64 online **Mark Kassof & Co September 2013 survey of 989 online Adults 18-64 (60% of 18-24 agreed)


Radio s local connection is key

Radio’s Local Connection is Key

55%

Listen to their favorite personalities on computers or mobile devices when away from a Radio

70%

Follow their favorite personality/

Radio station on social media

72%

Talk to their friends about their favorite personality or program content

66%

Agree that their favorite radio stations reflect who they are as a person*

A key difference between Music Players Streams and Broadcast Radio is the need for just music vs. the need for connection.

Sources: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. People With a Favorite Radio Personality in Los Angeles; *Latitude Research, Open Mind Strategy May 2013 study of 1000+ participants;


What listeners expect and find on radio stations that benefits advertisers

What Listeners Expect and Find on Radio Stations That Benefits Advertisers

Latitude Research and OpenMind to survey more than one thousand respondents "The State of Listening in America, May 2013


There is an e motional a ttachment to radio

There Is an Emotional Attachment to Radio

% who would be “very” or “somewhat” disappointed if

the AM or FM Radio station they listen to most were no longer on-air

Base: Those Naming a Station They Listen to Most

Source: The Infinite Dial 2013 Arbitron and Edison Research


People are more connected to their favorite radio station than to facebook

People Are More Connected to Their Favorite Radio Station Than to Facebook

Read: I would be very disappointed if…

My favorite radio station went away Facebook went away…

Source: Alan Burns/Triton Digital “The Future of Radio” September 2012 National Consumer Database; 25,000,000 Panelists; August & September 2012;All Ages, Genders and Format Fans; Total Polled = 41,252; Roughly in Line with 2010 Census; Heavily Caucasian


  • Login