BABY BOOMERS II. Presented by: Jonathan Felix, Jeffery Shoykhet, Efe Yildirim, & Amanda Pinney. What is a Baby Boomer II ?. Younger boomers born 1956-1965 Presently 39 – 48 years old 45 million people (16% population) 50% male / 50% female 16.9% are minorities
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Jonathan Felix, Jeffery Shoykhet,
Efe Yildirim, & Amanda Pinney
“A Boomer turns 50 every 7 seconds”
in the future?
Boomers on average
1 car per household; fell apart after 5 yrs
Much smaller, fuel efficient import cars
Smoking allowed everywhere; no gyms
Women stayed home; look after kids
Sundays were spent at home; picnic
Much less stress
Average of 3 cars per household; luxury
Bigger cars, bigger engines; SUV’s, Vans
Health obsessed society
Women work full time jobs
It’s Sunday: Let’s go to the mall!
Stress is everywhere
Not technologically savvyLifestyle Now & Then
Focus on the prospect, not on the product
Baby boomers want to feel older, not old
Adventurous, not chill out
Talk to my lifestyle, not to my age
They have historically relied on newspaper and print but are quickly turning to the internet as a source of consumer information.
In general, luxury products and healthcare products are most
often targeted toward baby boomers.
Why luxury products?
they feel they have earned
Why healthcare products?
“Baby boomers value comfort, intimacy and spending time at home with family and friends.”
- Reed Fry
Ultimately, family life and intimate life suffers
Pfizer develops Viagra to treat ED
between 40 and 70 years old
history, earning $411 million in sales the
first three months
Pfizer advertises Viagra using humor
Pfizer facilitates relationships that are valuable to members
of the boomer generation
“The core of their consumerism is not about owning-it’s about lifestyle and living. They make no apology for what they desire. They are entitled to it. They work hard for it. They’ve earned it.”