the private sector and health promotion partnerships in hispanic communities
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THE PRIVATE SECTOR AND HEALTH PROMOTION PARTNERSHIPS IN HISPANIC COMMUNITIES

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THE PRIVATE SECTOR AND HEALTH PROMOTION PARTNERSHIPS IN HISPANIC COMMUNITIES. Mark Wagar President and CEO, Empire BlueCross BlueShield. Who We Are. Empire BlueCross BlueShield Founded in 1934 in New York Largest health coverage provider in New York State

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the private sector and health promotion partnerships in hispanic communities

THE PRIVATE SECTOR AND HEALTH PROMOTION PARTNERSHIPS INHISPANIC COMMUNITIES

Mark WagarPresident and CEO, Empire BlueCross BlueShield

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Who We Are

  • Empire BlueCross BlueShield
    • Founded in 1934 in New York
    • Largest health coverage provider in New York State
    • Nearly 6 million members and 50,000 employers
    • Largest health coverage provider in NYC with Hispanic population at more then 30%
  • Service Excellence:
    • Customer satisfaction scores exceeding 90%
    • Broadest choice of physician and hospital networks of any competitor
  • Quality Network:
    • The most doctors in New York magazine’s “Best Doctors in New York” and most of the “best” hospitals
    • The Blue Cross Blue Shield System provides health coverage for 102 million people – or one-in-three Americans
new york s hispanic community health issues confronting hispanics
New York’s Hispanic Community Health Issues Confronting Hispanics
  • The Statistics:
  • More then 30% of Latino NY residents, 13% of US born Latinos in NYC and 40% NYC foreign born Latino immigrants are uninsured
  • 28.2% of NYC and 24.1% NYS Latino adults are obese
  • In NYC, Latinos have highest rates of diagnosed diabetes,13% of Latino population
new york s hispanic community health issues confronting hispanics4
New York’s Hispanic Community Health Issues Confronting Hispanics
  • Latino families believe staying healthy is not just
  • about health insurance, it’s about:
      • Quality care
      • Access to healthy foods
      • Providers who understand and are respectful of culture and language are essential
new york s hispanic community health issues confronting hispanics5
New York’s Hispanic Community Health Issues Confronting Hispanics
  • Trends:
  • Lack of primary care access for insured and uninsured
      • Many communities lack private practices –heavy use of emergency room
  • Lack of culturally competent care
      • Physicians disconnected from community
      • Physicians must understand cultural diet
  • Need for balance between healthy behaviors/lifestyle and medical intervention
empire s engagement plan for the hispanic community turn the company inside out
Empire’s Engagement Plan for the Hispanic Community: Turn the Company Inside Out
  • External Customer Focus:
    • Engage with community partners in assessing needs and how we provide services
    • Joint community health education and promotion
        • Sponsorships and support for Community Programs, Health Fairs,

School activities, Health Bus, Healthy Cooking Program

    • Hispanic Community Ambassador Team

Change Internally:

    • Build additional capabilities to meet customer needs
    • Enhance communications, break language barrier
        • Call center and Internet
    • Engage with and understand the diverse provider network and develop cohesive and coordinated activities
    • Embrace cultural competence as a corporate development strategy

Company Confidential|Do Not Copy

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