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TELEVISION STATION PROGAMMING. A network affiliate is a broadcast station that carries the programs scheduled by a network on an exclusive basis in a DMA. WHAT MAKES BROADCAST NETWORKS DIFFERENT FROM EACH OTHER?. NETWORKS

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television station progamming
TELEVISION STATION PROGAMMING

A network affiliate is a broadcast station that carries the programs scheduled by a network on an exclusive basis in a DMA.

networks and mini networks
NETWORKS

A network that schedules programs in most dayparts and has a record of earning a prime time share of 10% ormore for a period of one year or more

MINI-NETWORKS

A network that schedules programs in a few dayparts and has a record of earning a prime time share of 5% or more for a period of one year or more

NETWORKS and MINI-NETWORKS
broadcast tv networks
NETWORKS

ABC

CBS

FOX

NBC

PBS

UNIVISION

TELEMUNDO

MINI NETWORKS

WB

UPN

PAX

BROADCAST TV NETWORKS
u s tv stations 695 vhf 983 uhf 1 688 total
U.S. TV Stations: 695 VHF/ 983 UHF/ 1,688 Total
  • CBS Affiliates 183
  • NBC Affiliates 180
  • ABC-TV Affiliates 163
  • Fox Affiliates 105 631 “Big 4”network stations
  • WB Affiliates 126
  • UPN Affiliates 181
  • Paxnet 172
  • Univision 72 479 Mini network stations
  • Telemundo 60 132 Spanish Language stations
  • PBS 349
  • Religious/Other 97
  • Total 1,591 1,304 Commercial + 374 Educational
abc cbs nbc affiliate programming
70% OF SCHEDULE PROGRAMMED BY NETWORK

5-10% LOCAL PGMS

20-25% SYNDICATED SHOWS

LOCAL PGM SLOTS

Mon-Fri

9AM-NOON ( ET)

4PM-8PM (ET)

11:00-11:35PM (ET)

Sat/Sun

9AM-Noon

Early,Late News

After 11:35 PM

ABC/CBS/NBC AFFILIATE PROGRAMMING
fox wb upn affiliate programming
8% NETWORK PROGRAMMING 8-10 PM SUN-FRI (ET)

92% LOCAL PROGRAMMING ALL OTHER TIMES

FOX HAS NFL

Local Programming

All times except 8-10PM (ET)

Smaller market affiliates air no local news or buy from competitor.

Fox airs late night Saturdays

FOX, WB, UPN AFFILIATEPROGRAMMING
networks used to pay affliates to carry shows
NETWORKS USED TO PAY AFFLIATES TO CARRY SHOWS

UNTIL THE 90’s

NETWORKS PAID ALL AFFILIATES $200,000-MILLIONS TO CARRY THEIR PROGRAMS

network compensation now being phased out
NETWORK COMPENSATION NOW BEING PHASED OUT

ONLY THE BIGGEST MARKET STATIONS WITH CRUCIAL SIGNALS

WILL BE COMPENSATED IN THE FUTURE

programs vs stations
The audience cares only about the program and does not care what channel transmits the program to them.

The job of a station is to get the audience to tune to their station regardless of other programming.

PROGRAMS vs. STATIONS
affiliates vs cable and mini networks
AFFILIATES

Strive to reach the largest possible audience

They are the classic

mass media

CABLE & MINI-NETS

Are targeted to more narrow age, gender,

and psychographic

groups favored by advertisers

AFFILIATES vs. CABLE and MINI NETWORKS
localism
LOCALISM

The great strength of local stations is that they cover local news, weather, and feature local people.

Local programs are the major thing that set local stations apart from other channels.

the 1 local news station is almost always 1 5am 1am
THE #1 LOCAL NEWS STATION IS ALMOST ALWAYS #1 5AM - 1AM
  • LOCAL NEWS IS A HUGE SOURCE OF REVENUE.
  • IN A WELL-RUN STATION 50% OF ALL REVENUE COMES FROM NEWS
the benefits of local news

The Benefits of Local News

To a Broadcast Station

or Cable System

risk mitigation
Risk Mitigation

Compared to other types of shows, local news is seldom an abject failure and can nearly always be resuscitated if they stumble

exclusivity of product
Exclusivity of Product

No other station has news with the same anchors, features, or ambience … they are exclusive to one station.

news brand building
News Brand Building
  • News content and production style should match the station’s desired market identity, built through a mosaic of :
  • network/syndicated shows local programs audience promotion community involvement Local news/prime time success are linked
customization of product
Customization of Product
  • The station can quickly alter its news content and format to match changing tastes.
  • If those changes don’t work, they can be quickly changed again.
  • Network/syndicated is not so versatile.
cost containment
Cost Containment
  • Costs can be accurately estimated and budgeted.
  • The cost of network and syndicated programs can be changeable and are not controllable.
revenue enhancement
Revenue Enhancement
  • #1 news can show an enormous profit.
  • No barter - Station keeps its entire news spot inventory - can add more
  • Station can add more commercial breaks.
  • News not hit-listed.
what is a good newscast
What is a “good” newscast?
  • It has friendly, attractive anchors who show that they like each other.
  • The show is a slick. fast-paced production with great graphics, many live shots and constant motion.
what is a good newscast23
WHAT IS A “GOOD” NEWSCAST?
  • TOPICS REFLECT COMMUNITY IN ITS TOTALITY.
  • FOCUS ON LARGER ISSUES AND TRENDS THAT AFFECT MANY PEOPLE
  • DID THE STATION INITIATE INVESTIGATIONS AND STORIES OR COPY STORIES FROM PRINT?
what is a good newscast24
WHAT IS A “GOOD” NEWSCAST?
  • BEING ACCURATE, CREDIBLE, AND FAIR. MULTIPLE POINTS OF VIEW.
  • HIGH QUALITY, IMPARTIAL SOURCES (CREDENTIALED EXPERTS)
  • LOCAL RELEVANCE - AFFECTS VIEWERS IN WHOLE DMA, MAJOR INSTITUTIONS IN AREA.
how to produce quality news and succeed in the ratings
How to Produce Quality Newsand Succeed in the Ratings
  • MORE LONG STORIES
  • BETTER SOURCING
  • MORE ENTERPRISE STORIES
  • STORIES ABOUT BIG IDEAS & ISSUES
  • MORE “EVERYDAY”PEOPLE IN STORIES “PERSON ON THE STREET” & HUMAN INTEREST STORIES
successful stations feature more in depth viewer oriented enterprise stories
Successful stations feature more in-depth, viewer-oriented enterprise stories

But they retain many short stories, the fast pace, and highly graphic presentation of a traditional news show.

competition from cable has forced local stations to re examine their core strength
Competition from cable has forced local stations to re-examine their core strength

Locally-produced shows can be very popular and create a long term franchise. But they must be high quality and professionally produced.

non news local programming

Non-News Local Programming

While news grew in audience,

other forms of local programming

were increasingly pushed into the background.

two categories of local programs
Regularly scheduled

mostly produced by news or management Public affairs or weekend sports shows.

Special Events

Ball games, parades Limited number of broadcasts even in very largest markets

Two Categories of local Programs
local programming

Local Programming

4 Liabilities of Local Programming

labor intensive
Labor Intensive

Can require dozens of people working for weeks to plan, produce, and edit the show.

cost intensive
Cost Intensive
  • Production quality must be competitive with network. It would defeat its purpose if it looked amateurish.
  • Cost can be recouped by syndicating to other stations
local shows need proven ratings quality to be bought
Local shows need proven ratings/quality to be bought
  • Buyers must be assured that program content is on target and quality is high.
  • Buyers must have sound estimate of rating to be delivered. Unless the show is regularly scheduled (has ratings) or a local traditional event, even local buyers might shy away.
  • National will not buy unknown local shows.
promotion cost
Promotion Cost
  • Local shows are promoted by station only. No national or regional media.
  • Heavy concentration on one show is a disproportionate effort for minimal revenue return.
regional station clusters can share costs of high quality show
Regional station clusters can share costs of high quality show
  • By sharing costs of production, regional station clusters can produce much higher quality shows that could never be done by one station.
  • New technology can lower post-production and live connection expenses.
  • Stations need local, high quality shows and clusters offer that opportunity. *
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