TELEVISION STATION PROGAMMING. A network affiliate is a broadcast station that carries the programs scheduled by a network on an exclusive basis in a DMA. WHAT MAKES BROADCAST NETWORKS DIFFERENT FROM EACH OTHER?. NETWORKS
A network affiliate is a broadcast station that carries the programs scheduled by a network on an exclusive basis in a DMA.
A network that schedules programs in most dayparts and has a record of earning a prime time share of 10% ormore for a period of one year or more
A network that schedules programs in a few dayparts and has a record of earning a prime time share of 5% or more for a period of one year or more
70% OF SCHEDULE PROGRAMMED BY NETWORK
5-10% LOCAL PGMS
20-25% SYNDICATED SHOWS
LOCAL PGM SLOTS
9AM-NOON ( ET)
After 11:35 PM
8% NETWORK PROGRAMMING 8-10 PM SUN-FRI (ET)
92% LOCAL PROGRAMMING ALL OTHER TIMES
FOX HAS NFL
All times except 8-10PM (ET)
Smaller market affiliates air no local news or buy from competitor.
Fox airs late night Saturdays
UNTIL THE 90’s
NETWORKS PAID ALL AFFILIATES $200,000-MILLIONS TO CARRY THEIR PROGRAMS
ONLY THE BIGGEST MARKET STATIONS WITH CRUCIAL SIGNALS
WILL BE COMPENSATED IN THE FUTURE
The audience cares only about the program and does not care what channel transmits the program to them.
The job of a station is to get the audience to tune to their station regardless of other programming.
Strive to reach the largest possible audience
They are the classic
CABLE & MINI-NETS
Are targeted to more narrow age, gender,
groups favored by advertisers
The great strength of local stations is that they cover local news, weather, and feature local people.
Local programs are the major thing that set local stations apart from other channels.
The Benefits of Local News
To a Broadcast Station
or Cable System
Compared to other types of shows, local news is seldom an abject failure and can nearly always be resuscitated if they stumble
No other station has news with the same anchors, features, or ambience … they are exclusive to one station.
But they retain many short stories, the fast pace, and highly graphic presentation of a traditional news show.
Locally-produced shows can be very popular and create a long term franchise. But they must be high quality and professionally produced.
Non-News Local Programming
While news grew in audience,
other forms of local programming
were increasingly pushed into the background.
mostly produced by news or management Public affairs or weekend sports shows.
Ball games, parades Limited number of broadcasts even in very largest markets
4 Liabilities of Local Programming
Can require dozens of people working for weeks to plan, produce, and edit the show.