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RTÉ Television Scheduling Drama Strategy. Schedule Strategy. The overall Schedule Strategy for both RTÉ One and Two is agreed by the Television Programme Strategy Group on an annual and quarterly basis. This drives most of our Commissioning and Acquisitions decisions.

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Presentation Transcript

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Schedule Strategy

  • The overall Schedule Strategy for both RTÉ One and Two is

    agreed by the Television Programme Strategy Group on an

    annual and quarterly basis. This drives most of our

    Commissioning and Acquisitions decisions.

    We have to make the budget go as far as possible.


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The Channels

  • RTÉ One and RTÉ Two are complicated mixed genre PSB

    channels that are topical and reactive, with very different core

    audience profiles.

    RTÉ One - Adults 35+

    RTÉ Two – Adults 15-34


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Complimentary Scheduling

  • We have a Complimentary Scheduling Strategy across RTÉ

    One and Two.

    Where possible, we look to avoid genre and demographic clashes in a two channel offering.

    We have very specific audience targets for each slot on both channels.


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RTÉ Television Drama

  • Everybody pays their Licence Fee and has the right to expect

    RTÉ to produce Television Drama that reflects their lives in some shape or form.

    We unashamedly want the biggest audiences possible for every Drama Production.

    We are not interested in commissioning content for the

    chattering classes or the Film Festival cognoscenti.


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RTÉ Television Drama

RTÉ Drama production is massively expensive compared to

every other genre of output, therefore we are looking to

Commission and Schedule projects that have will major National

impact both in terms of share performance and critical reaction.

We really need the biggest bang possible for our buck.


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RTÉ One Drama Slots

Fair City Sunday 2000-2030

Tuesday 2000-2030

Wednesday 2000-2030

Thursday 2000-2030

Expected National All Individual Share is 37%

*Fair City is by far the most important Drama on RTÉ

Television.


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RTÉ One Drama Slots

The Clinic (Precinct Drama) Sunday 2130-2230

10x52’ in late Autumn

Expected National All

Individual Share is 35%+

Two-Part Dramas (2x52’) Sunday 2130-2230

(Bank Holiday Weekends) Monday 2130-2230

Expected National All

Individual Share is 38%+

One-off 1x90’ Drama/Irish Sunday 2130-2300

Features (incl. BCI funded projects)

Expected National All

Individual Share is 38%+


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RTÉ Two Drama Slots

Drama Series Monday 2130-2220/2230

4x52’/6x52’/6x40’

Expected National Adults 15-34

Share is 25%+

Expected National All

Individual Share 20%+

Shortscreen Strand Monday 2350-2410/20

New Talent initiative

Duration – various


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