gm truck remarketing
Download
Skip this Video
Download Presentation
GM TRUCK REMARKETING

Loading in 2 Seconds...

play fullscreen
1 / 13

GM TRUCK REMARKETING - PowerPoint PPT Presentation


  • 356 Views
  • Uploaded on

GM TRUCK REMARKETING - Dealer Training -. GM TRUCK REMARKETING. GM TRUCK REMARKETING. Index Who We Are Program Overview Program Timing Dealer Benefits GM Truck Remarketing Support Programs Dealer Sales and Service Process Sales Objectives Dealer Check List. WHO WE ARE.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'GM TRUCK REMARKETING' - flora


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
gm truck remarketing2
GM TRUCK REMARKETING
  • Index
  • Who We Are
  • Program Overview
  • Program Timing
  • Dealer Benefits
  • GM Truck Remarketing Support Programs
  • Dealer Sales and Service Process
  • Sales Objectives
  • Dealer Check List
program overview
PROGRAM OVERVIEW

1. GM Gets

Trucks From Fleets

  • GM negotiates new vehicle sale with fleet
  • GM commits to take trades as part of the deal
  • GM distributes trades to dealers for retail sale
program overview5
PROGRAM OVERVIEW

1. GM Gets

Trucks From Fleet

2. GM Assigns to Dealers

  • Fleets release trucks to GM nationwide
  • GM assigns trucks to dealers
  • Based on dealer performance and market demand
program overview6
PROGRAM OVERVIEW

1. GM Gets

Trucks From Fleet

2. GM Assigns to Dealers

3. Dealers Get Trades

  • Dealers take possession of trades from fleet
  • Dealers notify GM immediately
  • GM pays fleet for trade vehicle upon notification
program overview7
PROGRAM OVERVIEW

1. GM Gets

Trucks From Fleet

2. GM Assigns to Dealers

3. Dealers Get Trades

4. Dealers Inspect & Repair Trades

  • Dealers inspect trades per fleet inspection process
  • Check for trade terms or transportation damage
  • Submit estimates to GM and do approved repairs
program overview8
PROGRAM OVERVIEW

1. GM Gets

Trucks From Fleet

2. GM Assigns to Dealers

3. Dealers Get Trades

4. Dealers Inspect & Repair Trades

  • Dealers maintains operational/sellable vehicles
  • Dealers display, promote and advertise trades
  • Dealers sell trade vehicles
  • Dealers purchase unit from GM and receive title

5. Dealers Market & Sell Trades

critical timing for trades
CRITICAL TIMING FOR TRADES

Steps

Timing

  • 1. Dealer is Assigned Trades
  • Faxed to dealer by GM
  • Dealer arranges vehicle shipping

Get trade within 14 Days after assignment by GM

  • 2. Dealer Faxes Mileage to GM
  • Enter mileage on assignment form
  • Fax immediately to GM
  • GM then pays fleet for vehicle

Immediately

Inspect trades within 14 days at dealership

  • 3. Dealer Inspects Trades
  • For fleet trade terms
  • GM pays $100 for each inspection
  • For repairs, Dealer faxes estimate

Complete repairs within 30 days at dealership

  • 4. Dealer does Vehicle Repairs
  • Dealer completes approved repairs
  • Dealer submits original bill to GM
  • GM pays via Dealer Open Account
annual program timing
ANNUAL PROGRAM TIMING

THE TRADE CYCLE HAPPENS EVERY 12 MONTHS

DEC

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

  • Prep and Sell
  • Dealers Inspect trades &
  • Submit estimates
  • Do approved repairs only
  • Submit bills
  • Promote and Market
  • Sell
  • Track sales performance
  • Clean Up Inventory
  • Dealers focus on overage inventory
  • Salesperson incentives
  • Weekly sales focus
  • Release to other dealers
  • Begin Trade Process
  • GM and fleet make deal
  • Fleets release trades
  • GM assigns trades
  • Dealers process trades
  • Inventory levels build
dealer benefits
DEALER BENEFITS
  • GM marketing support programs to aid sales efforts:
    • - Consignment inventory
    • - 12 month/12,000 mile limited Powertrain warranty
    • - GMAC preferred financing
    • - Commercial Truck Trader advertising
    • - Maaco Repaint Program
    • - Dealer-friendly website on DealerWorld or via Internet:
    • gmtruckremarketing.com
  • Expands customer base in LD and MD used truck segments
  • Enhances customer retention and loyalty
  • Proven product specs based on fleet experience
  • Dealer is paid to inspect all incoming units for condition and compliance to trade-in terms
  • Expanded profit opportunity for sales, F&I, parts and service
dealer sales objectives
Dealer sales effectiveness is critical to the

continuation of the GM Truck Remarketing Program

Target sales rates to be developed with each dealer

Dealer sales objectives based on:

Previous sales rate and local market ability to absorb units

Aggressive prospecting and marketing of used trucks

Dealer sales performance

Track sales and inventory monthly

Share national inventory as needed across all dealers

Follow dealer checklist (see next chart)

DEALER SALES OBJECTIVES
dealer check list
Key Dealer Check List to be Successful in Program:

Track sales potential of used trucks in dealer market area

Evaluate dealer facilities, storage and front-line display viability

Include used trucks in dealer business plan:

Set monthly sales and profit objectives

Develop plans for display, advertising, promotion, prospecting and other used truck marketing tools

Include used trucks in salesperson objectives and incentives

Evaluate service capabilities including medium duty truck service bays, parts, technicians, tools, extended service hours, training, etc.

Take actions to enhance the resale value of used truck inventory

Swap bodies to meet customer needs

Repainting, decaling

Other add-on equipment as required by customer

Maintain insurance coverage for inventory

Complete and sign all necessary agreement forms and submit to GM

DEALER CHECK LIST
ad