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eBusiness and eResearch Professor Michael Vitale Director, Centre for Management of IT Melbourne Business School, The University of Melbourne President, Association for Information Systems The Hats I am Wearing Today Aug-99 Shopping on the Internet Increases

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Ebusiness and eresearch l.jpg

eBusiness and eResearch

Professor Michael Vitale

Director, Centre for Management of IT

Melbourne Business School, The University of Melbourne

President, Association for Information Systems


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The Hats I am Wearing Today

© Vitale and Weill 2000


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Aug-99

Shopping on the Internet Increases

Source: CommerceNet and Nielsen Media Research “Purchasing & Shopping as Compared to Usage 1995-1999”

“Internet Users Top 92 Million in US & Canada” www.commerce.net, Research Note No. 99, June 23, 1999 and August 1999

© Vitale and Weill 2000


From place to space we re gonna have a revolution l.jpg

Physical World

Virtual World

Leverage Physical Assets

Leverage Information Assets

Brand

Brand or Rating Agency

Value Chain

Competency Nets & Complementors

Fixed Pricing

Dynamic Pricing

Proprietary Systems

Open but not frictionless with multiple infrastructures

From Place to Space: “we’re gonna have a revolution”

migration

Marketplace

Marketspace1

1 Marketplace to Marketspace term introduced by Jeff Rayport and John Sviokla in their pioneering work “Managing the Market Space”, Harvard Business Review, Nov-Dec 1994.

© Vitale and Weill 2000


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Which Hat are You Wearing?

© Vitale and Weill 2000


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What is ‘Relevant Research’?

  • Interesting - addresses audience’s issues

  • Applicable - able to be utilised, prescriptive

  • Current - present-day technologies, issues

  • Accessible - understandable, enjoyable

Source: Benbasat and Zmud, MISQ, March 1999

© Vitale and Weill 2000


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Some Circulation Numbers

  • HBR

  • SMR

  • MISQ

400,000

40,000

4,000

© Vitale and Weill 2000


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Reflections on Relevance

  • What articles do you assign?

  • Who do you think of as “influential”?

© Vitale and Weill 2000


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Rigor

Relevance

The Impact Frontier

Davenport and Markus, MISQ, March 1999, p. 23

© Vitale and Weill 2000


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The Importance of Relevance

  • Funding

  • Recruiting

  • Motivation

© Vitale and Weill 2000


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Why Are We Not Relevant?

  • Don’t care

  • Don’t want to be

  • Can’t afford to be

    • PhD

    • promotion and tenure

    • professional reputation

    • too much else to do

  • Don’t know how

© Vitale and Weill 2000


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Maybe It’s a Distribution Problem?

  • Academic journals are a very narrow channel

  • Old wine in new bottles is not the complete answer either

  • Shameless commerce: watch for MISQE

  • Other distribution channels

    • students

    • consultants

© Vitale and Weill 2000


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Maybe It’s a Segmentation Problem?

  • Who is the target market?

    • Each other

    • Managers

    • Consultants

    • Students

    • Etc

  • Each segment has a preferred style, medium, attention span, etc.

© Vitale and Weill 2000


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Relevance is in the Air

  • People are excited about information systems

  • …and people are nervous as well

  • People want to know what we already know and what we will know in the future

  • Rigor and relevance need not always be seen as mutually exclusive

  • We have met the enemy, and ...

© Vitale and Weill 2000


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One More Hat

  • Time for Discussion!

© Vitale and Weill 2000


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