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Affiliate Best Practices and Insider Tips. Denise Purtzer Channel Manager, Digital River. Affiliate Stats. 2007 Affiliate Sales AOV across affiliates was $38.77 Average commission was 42% Average earned amount for Affiliates: $16.28 83% of all DR affiliates actively selling 90/10 rule.

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affiliate best practices and insider tips

Affiliate Best Practices and Insider Tips

Denise Purtzer

Channel Manager, Digital River

affiliate stats
Affiliate Stats

2007 Affiliate Sales

  • AOV across affiliates was $38.77
  • Average commission was 42%
  • Average earned amount for Affiliates: $16.28
  • 83% of all DR affiliates actively selling
  • 90/10 rule
what affiliates want
What Affiliates Want

Guaranteed--$

  • Payments on time and frequent
  • Guaranteed tracking

Easy

  • Full reporting
  • Find & pull data
  • Lots of product to choose from
  • Top selling products
  • Niche products
  • Easy--Complete information in one spot
affiliate verticals types
Affiliate Verticals-Types

Content Sites

Review Sites

Paid Search

Coupon/Discount Sites

content site affiliates
Content Site Affiliates

Benefits

  • Exposure for Downloads
  • Opportunity for customer feedback

Challenges

  • Keep all top download sites updated
  • Opportunity for customers to give negative feedback
  • Quality Content Sites
review site affiliates
Review Site Affiliates

Benefits

  • Opportunity to get positive press
  • Comparisons to competitive products
  • Priority placement available
  • Creative Advertising/name recognition

Challenges

  • Opportunity to receive negative press
  • Timely
review key tools
Review-Key Tools
  • Trackable trial
  • Buy link
  • Provide license key to reviewer
  • Screenshots
  • Boxshots
  • Review Info/guidelines
paid search affiliates
Paid Search Affiliates

Benefits

  • Highest yield vertical
  • Experts exist
    • Can handle for you
    • Can still work in conjunction with your paid efforts w/o defeating
    • Can eliminate competition in key search areas
    • Multiple representation

Challenges

  • Not understood
  • Can drive up your search effort costs
  • Time consuming
paid search key tools
Paid Search-Key Tools
  • Trackable trial and buy links
  • Help provide content for affiliate site build to legitimize
  • Terms and Conditions
    • define and reinforce affiliates’ actions
  • Prime commissions for top search affiliates
paid search strategy
Paid Search—Strategy

How do I compete with the “Big Dogs” in Software?

TradeMark Terms

Organic

Long Tail

search application
Search—Application

Long Tail Strategy applied

Sense of community

  • Blogs
  • User Groups
  • Forums
  • White Papers
coupon discount site affiliates
Coupon/Discount Site Affiliates

Benefits

  • Audience that may not otherwise be reached
  • Coupon sites adding software more and more
  • Reach customers who might not purchase for full price

Challenges

  • Position as to not dilute overall pricing strategies
  • Coupon codes “scraped” and posted en masse

Key Tools

  • System that supports use of coupons
  • Coupon code and/or cart link with discount
  • Short description
coupon discount
Coupon/Discount

Opportunity to reach new audience

  • Deal of Day
  • General coupon Sites
  • Software on these sites

Coupon specific to affiliate or “general use”

hot software trends
Hot Software Trends

Security

  • Beyond Antivirus

MultiMedia

Anything iPod/iPhone/Smartphone

Optimizers/Problem Solvers

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