Promotional Products International Association. Jeanne L. Allert, M.Ed. Ellipsis Partners Baltimore-Washington. E-Marketing Techniques to Grow Your Business. First, a few questions. What aspect of your business are you trying to grow?
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Promotional Products International Association
Jeanne L. Allert, M.Ed.
E-Marketing Techniques to Grow Your Business
Email Marketing - “PUSH”
Website Marketing - “PULL”
Gathering Customer Intelligence – “ASK”
And a few new tactics on the horizon…
Prentice Hall eMarketing report indicates that marketers have found online promotions achieve three to five times higher responserates than direct mail.
Email Marketing Strategies
Unwanted email, sent in bulk, to unfamiliar audiences for the purposes of solicitation
ONE IDEA: jallertATellipsispartner.com
ANOTHER IDEA: “type first initial last name @ xyz.com”
Call to action
Text messaging enables information to be sent to groups of people quickly. The development of 3G (third generation) and smartphones, which have larger screens and can play music and video clips, has made multimedia messaging service (MMS) possible.
Advantages of SMS marketing
Potential disadvantages of SMS marketing
the amount of money spent on advertising on mobile phones has been small but it has been growing rapidly. In 2005, advertisers spent $45 million on such messages, and should spend around $150 million in 2006, according to Ovum Research, which projects that such spending will reach $1.3 billion by 2010."
Web Marketing Strategies
Bring them in
Serve them well
Learn about them
Bring them back
Set up Tags and Design for Search Engines
Update Metatags based on site stats, organizational changes and seasonality
Pay special attention to the TITLE tag !
Register with Directories: Yahoo, Google, AOL. Switchboard, CitySearch, Local Directories, Shopping portals, Chamber of Commerce, etc.
Local teams, organizations, companies, schools, colleges
(client) Conference or event archives
Suppliers, Distributors, Partners
Related products or services
Local web calendars
Create reciprocal linking relationships with:
What can the visitor DO on your site?
Classic Market Segments