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Development Communication: Challenges in an Empowered Information Environment Masud Mozammel The World Bank Oxford, Se

So many sources of Information!!!. . . . . . . more than 20 million subscribers in Bangladesh.. . The New Development Process. Increased democratization of the development process;Demand for transparency;A holistic approach: economic, social, political, institutional, cultural, and environmental issues to be considered;Demand for increased people's participation in decision making..

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Development Communication: Challenges in an Empowered Information Environment Masud Mozammel The World Bank Oxford, Se

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    1. Development Communication: Challenges in an Empowered Information Environment Masud Mozammel The World Bank Oxford, September 2008

    2. So many sources of Information!!!

    3. more than 20 million subscribers in Bangladesh.

    5. The New Development Process Increased democratization of the development process; Demand for transparency; A holistic approach: economic, social, political, institutional, cultural, and environmental issues to be considered; Demand for increased peoples participation in decision making.

    6. The Process Demands Listening Public Awareness Understanding Consensus Partnership Social Ownership

    7. The Emerging Communication Paradigm Dialogue Participation (at different degrees) Two-way model (in addition to one-way) Process-based (and analytical) rather than product-focused

    8. One-Way vs. Two-Way

    9. Which Communication? Message-Based and Dialogue-Based

    10. When and What Communication?

    13. Unicef: Goodwill Ambassadors

    14. Tanzania: Plain Language Guides of Poverty Documents

    15. Development Communication a process that builds consensus and facilitates the sharing of knowledge to achieve positive change in development initiatives. It is not only about effective dissemination of information but about using empirical research, two way communication and dialogue among stakeholders. It is also a key management tool that helps assess socio-political risks and opportunities. By using communication to bridge differences and take action towards change, development communication can lead to successful and more sustainable results

    17. Communication-Based Analysis (CBA) A research method probing empirical evidence and stakeholders perceptions in order to assess the socio-political situation, cultural dynamics, identify opportunities, and risks.

    18. CBA Main Features Identifies roadblocks for a project; Assess the socio-political and cultural environment around the project; Segments audiences based on their positions; Assesses communication capacity of government, media, and others involved; Identifies partners and local communication professionals; Develops strategic guidelines for future communication plan. It is a process based on dialogue, which can be done in a a couple of weeks or can be an in-depth activity lasting a few months. Develop strategic guidelines for future communication plan It is a process based on dialogue, which can be done in a a couple of weeks or can be an in-depth activity lasting a few months. Develop strategic guidelines for future communication plan

    20. Communication Strategy Communication Action Plan: Objectives - Audience (stakeholders, target groups) Activities - Channels - Messages - Timeline/Frequency - Responsibility/ coordination Budget. Monitoring and Evaluation System Knowledge and Capacity Building Plan Strategic Communication Program

    21. Development Communication Helps Overcome Obstacles to Change and Reform through:

    22. In Reforms There are winners, losers and fence sitters; Sometimes winners dont know they are winners; Some of those who consider themselves losers dont know they are not losers; All winners & fence sitters need to be mobilized; Opponents need to be identified; An overall vision is needed - where to start, where to go and how.

    23. Political economy of policy reform Participation, communication, dialogue and champions of change are essential elements. A political economy approach works best when information generation and dissemination goes hand in hand with policy dialogue.

    24. Political economy of policy reform (2) Linked to the need for robust analysis is the issue of continuous engagement of key stakeholder and of public debate on policy formulation. Policy reform processes include consensus building, communication, conflict resolution, compromise, adaptation and participation.

    26. Projects, Programs, Policy, Strategy Governance/ Public Sector Reform/ Private Sector Development/ Water and Sanitation/ HIV/AIDS/ Health Sector Reform/PRSP / Education/ Social Protection/ Climate Change/ Environment/ Financial Sector Reform/ Infrastructure / Community Driven Development/ Rural and Agriculture Development

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