Tuna Anglers in the Online OOS World: A pilot study of how usability testing can guide the development of OOS data products and web portals. Conducted by members of the COSEE NOW team for MACOORA September 15, 2008. Project Goals.
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Tuna Anglers in the Online OOS World:A pilot study of how usability testing can guide the development of OOS data products and web portals
Conducted by members of the COSEE NOW team for MACOORA
September 15, 2008
An digital media evaluation method that measures the effectiveness of your digital [Web] product with members of your target audience.
During this task, users were asked to find water temperatures that would help them fish today.
Expressed interest in seeing where the hotspots they identify in the temperature fields will move. Especially useful if the clouds cover the more recent SST data or as a forecast for future movements.
Several users wanted additional information about the animation, including:
- What does the map show?
- How frequently it was updated?
- What time period does it cover?
- an example animation with a description of the features it depicts
We would like to thank David Chapman for the funding to conduct this study. We are grateful for the partnership of MACOORA partners. A special thanks to Cia Romano and Kyle Kulakowski at Interface Guru for their knowledge and guidance and Jeff Yapalater, from the Freeport Tuna Club for recruiting the participants and his gracious assistance in logistical planning for the test. In addition, we’re grateful to the COSEE NOW team: Chris Parsons (Word Craft) for her assistance in data tabulation, Janice McDonnell and Dr. Rebecca Jordan (Rutgers University) for moderating the tests, Stephen Gray (graduate student at Rutgers University) for assistance with working with the test subjects, Sage Lichtenwalner (Rutgers University) for his technical expertise, Corinne Dalelio (graduate student Rutgers University) for assistance with data tabulation, and Igor Heifetz and Lisa Ojanen (Rutgers University) for attending the training.