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Final Project: Concepts and Implementations

Final Project: Concepts and Implementations. Final Project. Final Project. TIMELINE. Timeline Tugas Akhir. 27 Januari : Perkenalan & Pembagian dosen pembimbing TA 7 Februari : Latar belakang masalah 10 - 28 Februari : Solusi desain , dasar teori & konsep desain

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Final Project: Concepts and Implementations

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  1. Final Project: Concepts and Implementations Final Project

  2. Final Project TIMELINE

  3. Timeline TugasAkhir 27 Januari : Perkenalan & Pembagiandosenpembimbing TA 7 Februari : Latarbelakangmasalah 10 - 28 Februari : Solusidesain, dasarteori & konsepdesain 3 - 5 Maret:SidangKonsep ( proses desain, thumbnail & sketch) 10 - 14 Maret : Revisikonsep & eksekusidesain 17 Maret - 31 April : Eksekusidesain – selesai 1 - 16 Mei : PenulisanlaporanTugasAkhir 6 Juni : KarantinakaryadanlaporanTugasAkhir 9- 11 Juni:SidangTugasAkhir 18 Juni : Pengumumankelulusan & nilai TA

  4. Final Project STUDIO & CONSULTATION

  5. Tata TertibStudio TugasAkhir • Jadwal studio: Senin, Kamis & Jumat Pk. 09.10 - 14.10 WIB • Batas minimal kehadiran dalam studio adalah 75% . Apabila tidak memenuhi batas minimal kehadiran, maka mahasiswa yang bersangkutan tidak diperbolehkan mengikuti Sidang TA. • Absensi akan dilakukan di awal (pk. 09.10 WIB) dan akhir jam studio (pk. 14.10 WIB). Toleransiketerlambatan 10 menit. Mahasiswa yang tidak hadir saat absensi akan dianggap alpha. • Setiapmahasiswa WAJIB berkonsultasidengan 2 (dua) dosenpembimbingnya MINIMAL 1 (satu) kali dalamseminggu

  6. Final Project LECTURER APPROVAL

  7. Tandatangan/stempelaccakandiberikanpadasaatkonsultasi APABILA mahasiswamemenuhisyarat / target yang telahdisepakatibersamasebelumnya Mahasiswawajibmengumpulkan MINIMAL 14 tandatangan/ acc darimasing-masingdosenpembimbingsebagaisyaratmengikutisidangakhir.

  8. Final Project REQUIREMENT

  9. 1. Brand Activation & Promotion 2. Event Branding & Promotion 3. Product Packaging & Promotion 4. Book/ Comic/ Graphic Novel Design & promotion 5. Magazine Design & Promotion 6. Short Movies/Animations/Video & Promotion 7. Video Clips & Promotion 8. Website Design & Activation 9. Traditional Game Design & Promotion 10. Multimedia Game Design & Promotion

  10. 1. Brand Activation & Promotion • Brand Concept (Big Idea) • Brand Idea and Strategy (Visual, Verbal and Attributes) • Graphic Standard Manual • Brand / Logo Philosophy • Corporate / Project Logo ( Logo elements, Proportion, Position, Font Types) • Special Design Logo (Project, Partnership) • Logo (Minimum clear space protection, minimum sizes, logo misuse, color variations, typography) • Stationery (Business Card, Letterhead, Envelope, Stamp) • Color Guide • Brand Marketing Application on Corporate Assets • Office or Office tools design • Transportation design • Offline Promotional • Online Advertising • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  11. 2. Event Branding & Promotion • Event Concept • Event Idea and Strategy, event rundown and budgeting • Event Brand Strategy • Event Logo • Event GSM (Logo philosophy, Logo elements, Minimum clear space protection, minimum sizes, logo misuse, color variations, typography) • Stationery (Business Card, Letterhead, Envelope) • Event proposal • Event Application • Application Design (invitation, backdrops, ambience, ticketing booth, sign system in Digital Imaging/ Paper Tole, NO MAKET) • Promotional item (TV Ads if needed, Mag/Newspaper Ads, Radio Ads, Poster min. A3 size) • Giveaway promotional item (goodie bagsincluding product sample if needed, shirts, mug, pin, sticker, etc.) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media) *See your mentors for further request

  12. 3. Product Packaging & Promotion • Packaging Concept (Big Idea) • Packaging Idea and Promotion Strategy (Visual, Verbal and Attributes) • Product/ Brand Strategy • Product/ Brand Logo • Product/ Brand GSM (Logo philosophy, Logo elements, Minimum clear space protection, minimum sizes, logo misuse, color variations, typography) • Logo (Minimum clear space protection, minimum sizes, logo misuse, color variations, typography) • Color guide • Packaging Application • Packaging Design (all size and variants of product, with mock ups and template designs) • Point of Purchase Design (store/ stall designs, product displays, point of sale, poster, banners, floor graphics, etc) • Giveaway promotional item (goodie bags, product sample, shirts, mug, pin, sticker, etc.) • Online Advertising • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  13. 4. Book/ Comic/ Graphic Novel Design & promotion

  14. Book Design & promotion • Book • Min. 80 pages (concept must come from the students, but the content can be co-authored) • Min. 50 % content of Illustration / Visual Elements • Examples, HUGO, Tinkerbell, Science is Fun) • Promotional Tools (Offline) • Traditional Media Promotional Items (TV Ads & Radio if needed, Mag/Newspaper Ads) • Poster, minimum A3 size (placed in bookstore) • Hanging Banner, size depended on location • Point of Purchase, size and design depended on concept • Book Trailer / Book Excerpt. (example, avenger comics on XXI promotions, avenger colantote on ipad adds) • Giveaway promotional item (goodie bags, shirts, mug, pin, sticker, etc) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media) *See your mentors for further request

  15. Comic/Graphic Novel Design & Promotion • Graphic Novel / Comic • Minimum 60 pages • 90 % content of Illustration / Visual Elements • Examples, V for Vendetta, Maximum Ride Manga • Promotional Tools (Offline) • Traditional Media Promotional Items (TV Ads, Mag/Newspaper Ads, Radio Ads) • Poster, minimum A3 size (placed in bookstore) • Hanging Banner, size depended on location • Point of Purchase, size and design depended on concept • Book Trailer / Book Excerpt. (example, avenger comics on XXI promotions, avenger colantote on ipad adds) • Giveaway promotional item (example, bags, shirts, mug, pin, sticker, etc) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  16. 5. Magazine Design & Promotion • Magazine • Minimum 60 pages (concept must come from the students, but the text content can be co-authored) • Minimum 30 % content of Illustration / Visual Elements • Promotional Tools (Offline) • Traditional Media Promotional Items (TV Ads, Mag/Newspaper Ads, Radio Ads) • Poster, minimum A3 size (placed in bookstore) • Hanging Banner, size depended on location • Point of Purchase, size and design depended on concept • Magazine Trailer (insert) • Giveaway promotional item (example, bags, shirts, mug, pin, sticker, etc) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  17. 6. Short Movies/Animations/Video & Promotion • Short Movies (more than 10 minutes and less than 90 minutes) • Movies format: DVD PAL with SD PAL/HD original format files • Project Assets: • Story Structure, Script, Storyboard, Synopsis • Character Design, Environment Design, Props Design (pictures and sketches) • Behind The Scene (footage & photo) • Promotional Tools (Offline) • DVD Packaging • Movie Poster, minimum A3 size • Movie Teaser • Movie Trailers • Giveaway promotional item (example, bags, shirts, mug, pin, sticker, etc) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  18. 7. Video Clips & Promotion • Video Clip (minimal 2 minutes) • Movies format: DVD PAL with SD PAL/HD original format files • Project Assets: • Story Structure, Storyboard, Synopsis • Graphic Design Concept (Picture & sketch) • Character Design, Environment Design, Props Design (pictures and sketches) • Behind The Scene (footage & photo) • Promotional Tools (Offline) • DVD Packaging • Movie Poster, minimum A3 size • Movie Teaser • Movie Trailers • Giveaway promotional item (example, bags, shirts, mug, pin, sticker, etc) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  19. 8. Website Design & Activation • Running Website (searchable in Google) • Using .com, .us, .co.id, .org domain • Website can use HTML or CMS (joomla, wordpress, etc) • CMS user needs to design their own template or modify existing template • Offline version of the Website (files) and screen captures (image files) • Mobile web version of the website • User interface design • Website >> Google Analytics • SEO~ strategy • Project Assets: • Promotional Tools (Offline) • Web Activation Campaign (related to online campaign) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  20. 9. Traditional Game Design & Promotion • Playable Game • Game Concept • Guide Book • Game play (how to play) • Promotional Tools (Offline) • Traditional Media Promotional Items (TV Ads & Radio if needed, Mag/Newspaper Ads) • Poster, minimum A3 size (placed in bookstore) • Hanging Banner, size depended on location • Point of Purchase, size and design depended on concept • Game Trailer / teaser • Giveaway promotional item (goodie bags, shirts, mug, pin, sticker, etc) • Promotional Tools (Online) • Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) • Social Media Activation (How to attract people to your Social Media)

  21. 10. Multimedia Game Design 7 Promotion 1. Running & Playable Games - for ios/ android/ pc or other devices - Game screen captures (image files) - concept & design must come from the students, but the programming code can be co-produced 2. Game Concept 3. Game play (how to play) 4. Project Assets: Character, Environment, Props Design (image files) 5. Promotional Tools (Offline) - Traditional Media Promotional Items (TV Ads & Radio if needed, Mag/Newspaper Ads) - Poster, minimum A3 size (placed in store/ public spaces) - Hanging Banner, size depended on location - Point of Purchase, size and design depended on game concept - Game Trailer / teaser - Giveaway promotional item (goodie bags, shirts, mug, pin, sticker, etc) 6. Promotional Tools (Online) - Online promotional items (Facebook, YouTube, Twitter, SMS/ email blast, online banners, etc) - Social Media Activation (How to attract people to your Social Media)

  22. Thank You

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