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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy PowerPoint PPT Presentation


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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy. What is the World Archery Plan?. The World Archery Plan…. provides a vision provides a focus provides a system. Identity 2007/08. Events 2008/09. Promotion 2009/10. Partnership 2010/11. Expansion2011/12. 1. 15. 5.

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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy

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World archery plan 2007 2012 congress 2011 torino italy

World Archery Plan

2007 - 2012

Congress 2011

Torino, Italy


World archery plan 2007 2012 congress 2011 torino italy

What is the World Archery Plan?

The World Archery Plan….

provides a vision

provides a focus

provides a system


World archery plan 2007 2012 congress 2011 torino italy

Identity

2007/08

Events

2008/09

Promotion

2009/10

Partnership

2010/11

Expansion2011/12

1

15

5

10

20

2

21

6

16

11

3

22

7

17

12

4

13

8

18

23

14

9

19

24

The World Archery Plan 2007-2012

VISION

By 2012

Archery will be internationally recognized

as one of the important Olympic Sports


World archery plan 2007 2012 congress 2011 torino italy

Producer

Product

Our first step

Values

Differentiation

Image

Rules

Branding

Calendar

Common Brand

Prize money

Organisation

Entertainment

Target 2007/08

Identity

Target 2008/09

Events


World archery plan 2007 2012 congress 2011 torino italy

Investors

Television

IOC

Public

Sponsors

Our second step

Connecting World Archery

to the outside world to build recognition

Target 2009/10

Promotion

Target 2010/11

Partnerships


World archery plan 2007 2012 congress 2011 torino italy

World Archery spreads


World archery plan 2007 2012 congress 2011 torino italy

Increased exposure through new media


World archery plan 2007 2012 congress 2011 torino italy

Increased exposure through new media


World archery plan 2007 2012 congress 2011 torino italy

Increased revenue from sponsors


World archery plan 2007 2012 congress 2011 torino italy

Stronger host city partnerships


World archery plan 2007 2012 congress 2011 torino italy

Stronger host city partnerships


World archery plan 2007 2012 congress 2011 torino italy

Increased recognition from partners


World archery plan 2007 2012 congress 2011 torino italy

Identity

2007/08

Events

2008/09

Promotion

2009/10

Partnership

2010/11

Expansion2011/12

1

15

10

20

5

2

21

16

6

11

3

7

17

12

22

4

13

23

8

18

24

19

14

9

A team effort!

VISION

By 2012

Archery will be internationally recognized

as one of the important Olympic Sports

Thank You!


World archery plan 2007 2012 congress 2011 torino italy

World Archery Plan 2012-2016

World Archery Plan 2012 - 2016

World Archery Plan 2007 - 2012

2012/13

2013/14

2007/08

2008/09

2009/10

2010/11

2011/12

2012/13

2013/14

2014/15


World archery plan 2007 2012 congress 2011 torino italy

The future of World Archery

We don’t stop planning,

because we don’t plan on stopping!


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