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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy. What is the World Archery Plan?. The World Archery Plan…. provides a vision provides a focus provides a system. Identity 2007/08. Events 2008/09. Promotion 2009/10. Partnership 2010/11. Expansion2011/12. 1. 15. 5.

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Presentation Transcript

World Archery Plan

2007 - 2012

Congress 2011

Torino, Italy


What is the World Archery Plan?

The World Archery Plan….

provides a vision

provides a focus

provides a system


Identity

2007/08

Events

2008/09

Promotion

2009/10

Partnership

2010/11

Expansion2011/12

1

15

5

10

20

2

21

6

16

11

3

22

7

17

12

4

13

8

18

23

14

9

19

24

The World Archery Plan 2007-2012

VISION

By 2012

Archery will be internationally recognized

as one of the important Olympic Sports


Producer

Product

Our first step

Values

Differentiation

Image

Rules

Branding

Calendar

Common Brand

Prize money

Organisation

Entertainment

Target 2007/08

Identity

Target 2008/09

Events


Investors

Television

IOC

Public

Sponsors

Our second step

Connecting World Archery

to the outside world to build recognition

Target 2009/10

Promotion

Target 2010/11

Partnerships









Identity

2007/08

Events

2008/09

Promotion

2009/10

Partnership

2010/11

Expansion2011/12

1

15

10

20

5

2

21

16

6

11

3

7

17

12

22

4

13

23

8

18

24

19

14

9

A team effort!

VISION

By 2012

Archery will be internationally recognized

as one of the important Olympic Sports

Thank You!


World Archery Plan 2012-2016

World Archery Plan 2012 - 2016

World Archery Plan 2007 - 2012

2012/13

2013/14

2007/08

2008/09

2009/10

2010/11

2011/12

2012/13

2013/14

2014/15


The future of World Archery

We don’t stop planning,

because we don’t plan on stopping!


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