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CREDENTIALS

CREDENTIALS. Outline. Fulham Rd Proposal October 2012. HISTORY BUSINESS STRATEGY & PERFORMANCE THE C.P. HART OFFER OUR RANGE BRAND & MARKETING. 1. HISTORY. HISTORY : KEY DATES. 1937 Founded by Charles Percival Hart. 1974

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CREDENTIALS

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  1. CREDENTIALS

  2. Outline Fulham Rd Proposal October 2012 • HISTORY • BUSINESS STRATEGY & PERFORMANCE • THE C.P. HART OFFER • OUR RANGE • BRAND & MARKETING

  3. 1. HISTORY

  4. HISTORY : KEY DATES 1937 Founded by Charles Percival Hart. 1974 Iconic Waterloo showroom opened. John and Tom Hart started sourcing products from across Europe, becoming first major importers of Italian and German designers. 1998 Hart family sold C.P. Hart to Magnet Kitchens. National roll-out implemented poorly. 2003 Paul Rowland appointed by Magnet as Managing Director to refocus the business. 2008 CP Hart acquired by Charco 2010 Ltd. Main aim of new owners: UK expansion 2012 C.P.Hart celebrates its 75th anniversary

  5. PRINCIPLES CLOSE TO OUR HART Every bathroom and every customer is unique. We work collaboratively to create a bespoke design with the customer’s needs at its heart. REAL EXPERTISE We have one of the most experienced, understanding and highly trained design and sales teams in the industry. WORLD’S FINEST DESIGNS We source worldwide for the best. We visit factories, and test every single product before endorsing it for sale. Our strong relationships with design houses mean many collections are exclusive to us. Our C.P. Hart designed ranges offer a distinctive alternative. HIGHEST QUALITY SERVICE We’re here to make life easier for you every step of the way. Our desire is for our customers to be delighted with their C.P. Hart bathroom today, tomorrow, and for years to come. John Hart, 30 years ago: a man of principle.

  6. 2. BUSINESS STRATEGY & PERFORMANCE

  7. STRATEGY Charco Ltd is the privately owned parent company of C.P. Hart. Build on our position as the UK’s largest retailer of premium bathroom products £100 million of sales Showroom openings – across the UK Grow complementary channels – on-line and contracts Continue growth through acquisition Increase share of C.P. Hart own brand and exclusive ranges Seek global partners – suppliers and customers

  8. RECENT BUSINESS EXPANSION Charco Ltd is the privately owned parent company of C.P. Hart. July 2010 Tunbridge Wells £300K investment, 320m2 over 4 floors Mid 2010 Acquisition of Colourwash, established London retailer with 6 showrooms and >£8M turnover Over 900m2 of display space All Colourwash showrooms re-branded CP Hart Oct 2010 Manchester relocation £300K investment, 400m2 over 2 floors Oct 2011 St Albans £400K investment, 400m2 on one level C.P. Hart at St Albans

  9. SALES GROWTH Projection for 2012: £29M Sales Despite difficult trading conditions since 2008 which have seen the bathroom market contract by a third, C.P. Hart expects strong growth in 2012, driven by investment in Central Sales, Contracts, and improving showroom performance as the Colourwash business was absorbed into the estate. Sales £M

  10. 3. THE C.P. HART OFFER

  11. OUR SHOWROOMS 12 showrooms across London, home counties and Manchester WATERLOO Flagship showroom CHISWICK FULHAM MUSWELL HILL NOTTING HILL REGENTS PARK ROAD PRIMROSE HILL WIMBLEDON GUILDFORD ST ALBANS TUNBRIDGE WELLS MANCHESTER CONTRACTS HOTELS CONTRACTS RESIDENTIAL C.P.HART MANCHESTER C.P.HART WATERLOO CHISWICK FULHAM MUSWELL HILL NOTTING HILL REGENTS PARK RD PRIMROSE HILL WIMBLEDON C.P.HART ST ALBANS C.P.HART GUILDFORD C.P.HART TUN WELLS

  12. CONSUMER SERVICES C.P. Hart has specialist designers working across the business, on anything from single bathrooms to major hotel developments In recent years we have developed a reputation for showcasing some of the world’s most talented and innovative international bathroom designers in our showrooms around the country. 2D and 3D visualisation Full specification available, including tiles, paint and flooring Award-winning designers Recommended Installer service

  13. TRADE & PROFESSIONAL SERVICES C.P. Hart work with architects, interior designers, developers, builders and installers, from supplying individual bathroom fittings to major development contracts. We offer a personal, dedicated service backed up by 75 years of heritage. Broad product range – from everyday general builders’ products such as concealed cisterns and plates, through to high-tech hydrotherapy Professional project planning DDA and environmental compliance advice Technical support CAD image files and technical instructions Staged delivery of products and parts by our own drivers £3m inventory for 24 hour order and delivery Premier Account for preferential pricing, credit and fast ordering

  14. LOGISTICS C.P. Hart operates a state of the art warehouse in Dartford, Kent with easy access to M25, delivering products across UK and worldwide. C.P. Hart delivery fleet Deliver UK and worldwide Quick ship available on stock products Part deliveries to match changing project timelines

  15. 4. OUR RANGE

  16. SHOWCASE FOR THE BEST IN DESIGN C.P. Hart have led design and innovation in the bathroom industry, sourcing products from around the world and designing C.P. Hart branded ranges to meet the needs of UK architects, interior designers and consumers. C.P Hart designed ranges, exclusive to C.P. Hart. Exclusive collections from the world’s best designers. C.P. Hart have launched collections by Antonio Citerrio, Jean-Marie Massaud, Patricia Urquiola, Alessi, Philippe Starck, Sir Norman Foster, Jaime Hayon, Marcel Wanders and many more. First-to-market ranges from the premium brands. Stock list of nearly 50,000, all backed by our Price Promise – we will beat any like-for-like quote.

  17. DESIGNED BY C.P. HART Frequently specified by architects and interior designers, our C.P. Hart collections have a reputation for exceptional quality. New MOTO collection of contemporary brassware.

  18. EXCLUSIVE DESIGNER COLLECTIONS As the largest UK retailer of designer bathrooms, we have close relationships with the leading industry brands. Many give us UK exclusivity on their signature ranges, by their best designers. Organico freestanding bath, designed by Jaime Hayon for Bisazza Bagno.

  19. VAST CHOICE UNDERPINNED BY PRICE PROMISE Our aim is to provide every customer with a bespoke bathroom perfectly suited to their needs and aspirations. To do this, we need access to the best collections in the world. Our stock list extends to nearly 50,000 products. Essential to our offer is reassurance on price. Although our service is more comprehensive than most of our competitors, we will beat any like-for-like quote.

  20. 5. BRAND & MARKETING

  21. ADVERTISING Long term brand building in selected monthly interiors magazines and promotional campaigns for Winter and Summer Sale periods using national press, regional press and interiors magazines.

  22. DIGITAL C.P. Hart website attracts over quarter of a million unique visitors every year The website offers a comprehensive catalogue of products with full technical specification. A selection of products can be bought online through our cphartboutique.co.uk site.

  23. P.R. We recognise the importance of editorial coverage of our brand and products In the first half of 2012, we received PR coverage of an equivalent advertising value of £1/2M. Below we have selected some highlights.

  24. P.R. We recognise the importance of editorial coverage of our brand and products In the first half of 2012, we received PR coverage of an equivalent advertising value of £1/2M. Below we have selected some highlights.

  25. QUESTIONS

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