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Media Literacy. Why bother?. If we’re not media literate, we can’t understand what the media are doing for us and to us. CHANNEL. SENDER. RECEIVER. RECEIVER. SENDER. CHANNEL. Animal House. The Cosby Show. Elements of Media Literacy Art Silverblatt (2001).

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Why bother?

If we’re not media literate, we can’t understand what the media are doing for us and to us


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CHANNEL

SENDER

RECEIVER

RECEIVER

SENDER

CHANNEL




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Elements of Media LiteracyArt Silverblatt (2001)

  • A critical thinking skill enabling audience members to develop independent judgments about media content

  • An understanding of the process of mass communication

  • An awareness of the impact of media on the individual and society


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4. Strategies for analyzing and discussing media messages

5. The ability to enjoy, understand, and appreciate media content

6. Development of effective and responsible production skills

7. An understanding of the ethical and moral obligations of media practitioners


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8. An understanding of media content as a text that provides insight into our culture and our lives

This one we’ll save for last.


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A critical thinking skill enabling audience members to develop independent judgments about media content


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Kate Moore – texting champ develop independent judgments about media content

  • Sends an average of 14,000 text messages a month

  • “Let your kid text during dinner! Let your kid text during school! It pays off!”


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A critical thinking skill enabling audience members to develop independent judgments about media content


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An understanding of the process of mass communication develop independent judgments about media content









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Glenn Beck media practitioners


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Media Literacy Skills media practitioners


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Ability and willingness to make an effort to understand content, to pay attention, and to filter out noise








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An understanding of media content as a text that provides insight into our culture and our lives


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