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Santa Barbara Public Library

Santa Barbara Public Library. Gold Coast Library Network – Professional Development Day November 1, 2013 . Overview. My Background Evolution of Marketing & Public Relations in Public Libraries Why is it Important What is SBPL Doing The Latest at SBPL Points Towards Success. My Background.

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Santa Barbara Public Library

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  1. Santa Barbara Public Library Gold Coast Library Network – Professional Development Day November 1, 2013

  2. Overview • My Background • Evolution of Marketing & Public Relations in Public Libraries • Why is it Important • What is SBPL Doing • The Latest at SBPL • Points Towards Success City of Santa Barbara • Santa Barbara Public Library System

  3. My Background • 20 years of service at San Diego Public Library • 5 years with Chula Vista Public Library • PR Manager for the Library • Manager for the Office of Arts & Culture • 2.5 years at Santa Barbara Public Library City of Santa Barbara • Santa Barbara Public Library System

  4. Evolution of Marketing & PR • What has existed • When libraries became self aware • PR Managers • PR as a focus City of Santa Barbara • Santa Barbara Public Library System

  5. Why is PR So Important? • Validates the library’s importance in the community • It is important to your governing body • It is vital to your budget • Why do programs if you don’t make your constituents aware City of Santa Barbara • Santa Barbara Public Library System

  6. What is SBPL Doing • Trying to become a force in the community • Experimenting with programs • Listening to staff, constituents and other libraries • Building a support base for the long run City of Santa Barbara • Santa Barbara Public Library System

  7. The Latest at SBPL • Social Media presence • Redesigning our logo & branding • Redesigning our website • Grants, grants, grants • Innovative Programs City of Santa Barbara • Santa Barbara Public Library System

  8. Points Towards Success • Have a clear outline of procedures, including milestones • Be creative, see what others are doing and think what might work best for your organization • Don’t be afraid to spend money and make mistakes City of Santa Barbara • Santa Barbara Public Library System

  9. Points Towards Success • Survey your constituents • Talk with your staff • Track your findings • Keep yourself flexible • Understand your desired outcomes • Define what is a success City of Santa Barbara • Santa Barbara Public Library System

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