Download
1 / 27

The backstory… - PowerPoint PPT Presentation


  • 99 Views
  • Uploaded on

The backstory…. Our bank stands behind what is wonderful to the customer and what “wows” them – What’s wonderful? Their dream made real  – What makes this happen for them? • Your  creativity and hard work   • Your financial expertise

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' The backstory…' - fifi


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

The backstory…

Our bank stands behind what is wonderfulto the customer and what “wows” them

– What’s wonderful? Their dream made real 

– What makes this happen for them?

• Your creativity and hard work  

• Your financial expertise

• The resources you offer (loans, lines of credit, tech, tools)

It all adds up to their success(the end result, beyond $) 

– This is the impetus behind our Creative Branding Campaign


Here’s one way we’ll creatively

show this concept:

Actual customers demonstrate the “wow” in their life, or the wow part of their business, and how the bank made this “wow” happen for them.



Because we can’t stop at good enough… Here’s another creative variation!

We’ll feature our bankers, and how they provided the “wow” to the customer.


(No, we’re not done yet.) creative variation!A similar concept, but using a bank TEAM approach instead of individuals.


This opens up other opportunities
This Opens up Other Opportunities creative variation!

  • We can now do “Crowd Sourcing”

    • This is a strategy that gets people involved

    • We will ask them “What’s your wow”? or:

    • How did we take the “ow” out of your “wow”?

  • How we will do this

    • The customer will speak to us through the website, and Facebook, being driven by all advertising channels.


Okay here s your 2 minutes of fame
Okay, here’s your 2 minutes of fame! creative variation!

  • We also need YOU to tell your “wow”

    • What it is about the bank that wows you

    • You tell us what that is

    • You get a chance to shine in our advertising


ad