Amateur vs. Professional Sports

1. Amateur vs. Professional Sports CTAE Resource Network By: Kayla Calhoun & Dr. Frank Flanders Spring 2010

2. Objectives • Distinguish professional sports from amateur sports. • Explain the different levels of amateur sports. • Describe the evolution of the Olympics, Paralympics, and women’s involvement in professional sports. • Describe the importance of extreme sports on the sports industry.

3. Introduction • Sports consumers are not attracted only to ___________ sporting events. • A sports consumer finds interest in the sport and not just the or level of sport.

4. Introduction • Sports consumers are not attracted only to professional sporting events. • A sports consumer finds interest in the sport and not just the classification or level of sport.

5. Amateur Sports • Amateur athlete: __________________ ________________________________ • High school, college, or any recreational player is considered an . • Amateur sporting events attract a large number of , , and .

6. Amateur Sports • Amateur athlete: a person who does not get paid to play a sport • High school, college, or any recreational player is considered an amateurathlete. • Amateur sporting events attract a large number of fans, attention, and money.

7. Amateur Sports – High School • The goal of the National Federation of State High Schools Association (NFHS) is to ____________________________ ________________________________. • In many communities, high school sports are a source of and part of . • affect the popularity of sports in the United States.

8. Amateur Sports – High School • The goal of the National Federation of State High Schools Association (NFHS) is to make sure that students benefit from a balanced educational and athletic experience. • In many communities, high school sports are a source of pride and part of tradition. • Regionalinfluences affect the popularity of sports in the United States.

9. Amateur Sports – College and University • Sporting events at the college level are _____________________________________. • The National Collegiate Athletic Association (NCAA) posts its and on its Web site at www.ncaa.org. • NCAA:________________________________ __________________________________________________________________________

10. Amateur Sports – College and University • Sporting events at the college level are very popular and extremely competitive in all regions. • The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www.ncaa.org. • NCAA:a national organization that governs college athletics and oversees important decisions pertaining to athletics

11. Professional Sports • Professional athlete: _______________________________________________________________________________________________________________. • The income of a professional athlete is paid for by his or her ____________, who is the _________ or ________________. • Professional athletes also have the opportunity to earn income from ________________.

12. Professional Sports • Professional athlete:an athlete that has the will and ability to earn an income from a particular sport • The income of a professional athlete is paid for by his or her employer, who is the team or organization. • Professional athletes also have the opportunity to earn income from endorsements.

13. Professional Sports, ctd. • Teams in professional sports are considered _______________________. • It is the main purpose of teams to get the best players in order to __________ and _________ who will purchase tickets and merchandise.

14. Professional Sports, ctd. • Teams in professional sports are considered fully functional businesses. • It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.

15. Olympic Sports • The first Olympic game was held in ____ ___. • The Olympic Games grew and continued to be played every four years until they were abolished in _______. • The Olympic Games were revived in _____.

16. Olympic Sports • The first Olympic game was held in 776 B.C. • The Olympic Games grew and continued to be played every four years until they were abolished in 393 A.D. • The Olympic Games were revived in 1890.

17. Olympic Sports, ctd. • The ________________ ______ _ ___ _ plans the games and oversees issues and decisions. • The Amateur Rule was _________ in ____.

18. Olympic Sports, ctd. • The International Olympic Committee (IOC) plans the games and oversees issues and decisions. • The Amateur Rule was overturned in 1986.

19. Paralympics • The _______________ are Olympic-style games for athletes with disabilities. • In 1968, Eunice Kennedy Shriver organized the first ________________ _____________.

20. Paralympics • The ParalympicGames are Olympic-style games for athletes with disabilities. • In 1968, Eunice Kennedy Shriver organized the first International Special Olympic Games.

21. Paralympics, ctd. • Special Olympics currently serve one million people in more than ___ programs in more than ___ countries.

22. Paralympics, ctd. • Special Olympics currently serve one million people in more than 200 programs in more than 150 countries.

23. Women’s Sports • The status of women in sports has ________ in the 20th century. • As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive ____________.

24. Women’s Sports • The status of women in sports has advanced in the 20th century. • As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive sportspromoter.

25. Women’s Sports, ctd. • On June 23, 1972, the enactment of Title IX, the __________________, advanced girls’ participation in sports. • Title IX: __________________________ _________________________________

26. Women’s Sports, ctd. • On June 23, 1972, the enactment of Title IX, the EducationAmendment, advanced girls’ participation in sports. • Title IX: a law that bans gender discrimination in schools that receive federal funds

27. Extreme Sports • Extreme sports: _________________ _________________________________ _________ • Extreme sports are relatively ___ to sports-marketing efforts.

28. Extreme Sports • Extreme sports: sports that involve nontraditional, daring methods of athletic competition • Extreme sports are relatively new to sports-marketing efforts.

29. Extreme Sports, ctd. • Corporations have begun to market products toward a new target market by promoting ________________________ ________________________________.

30. Extreme Sports, ctd. • Corporations have begun to market products toward a new target market by promoting extreme sport drinks, clothing, and other merchandise.