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Portrait de Trois Unités Commerciales Physiques

Portrait de Trois Unités Commerciales Physiques. SMIRI Talel TOURE Mabintou SCOTTO DI RINALDI Stéphane SELEMANI David. Identification de l’unité commerciale. Historique, événements clés. Localisation, Emplacement. Assortiment. Format. Relation commerciale. Positionnement et image.

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Portrait de Trois Unités Commerciales Physiques

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  1. Portrait de Trois Unités Commerciales Physiques SMIRI Talel TOURE Mabintou SCOTTO DI RINALDI Stéphane SELEMANI David

  2. Identification de l’unité commerciale

  3. Historique, événements clés

  4. Localisation, Emplacement

  5. Assortiment

  6. Format

  7. Relation commerciale

  8. Positionnement et image

  9. Marché local

  10. Zone de chalandise

  11. Organisation et management

  12. Agencement intérieur et ambiance générale

  13. Identité visuelle

  14. Performances générales

  15. L’éthique professionnelle

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