M A R K E T I N G. Real People, Real Choices. CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling. Chapter Objectives. Understand the concept of the value chain & elements in a supply chain
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M A R K E T I N G
Real People, Real Choices
CHAPTER 15Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling
Merchandise Agents or Brokers
Intensive, Exclusive, or Selective Distribution