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Careers in Floriculture

1. Careers in Floriculture. Objectives. Discuss different types of floriculture careers Describe educational requirements for a career in floriculture Identify continuing educational opportunities for floral designers Explain AIFD certification and accreditation process

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Careers in Floriculture

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  1. 1 Careers in Floriculture

  2. Objectives • Discuss different types of floriculture careers • Describe educational requirements for a career in floriculture • Identify continuing educational opportunities for floral designers • Explain AIFD certification and accreditation process • Describe characteristics employers look for in employees Mila Supinskaya/Shutterstock.com

  3. Careers in Floriculture • Name some floriculture careers. • What types of backgrounds are needed to qualify for these careers? David FR/Shutterstock.com

  4. Careers in Floriculture (continued) There are many career opportunities in floriculture • Commercial Grower • Wholesale Florist • Movie and TV Set Floral Designer • Interiorscaper • Designer • Product Developer • Education and Research • Entrepreneur • Floral Designer • Salesperson • Delivery Person • Freelance Floral Designer • Specialty Florist • Event Florist • Wedding Florist

  5. Commercial Growers • Produce plants, cut flowers, and foliage • Plants grown in greenhouses or open fields • Background in plant science Hans Engbers/Shutterstock.com , RuudMorijinl/Shutterstock.com, ,

  6. Wholesale Florists • Sell all types of plant materials • Sell hard goods such as glassware, floral foams, and wire • Purchase products from growers and sell to retail florists SuraNualpradid/Shutterstock.com

  7. Retail Florists • Full-service flower shop • Limited-service flower shop • Bucket shop • Specialty shop Lynn Watson/Shutterstock.comMJTH/Shutterstock.com

  8. Full-Service Flower Shops • Delivery service • Wire service • Wedding flowers Ekaterina Pokrovskaya/Shutterstock.com

  9. Full-Service Flower Shops • Funeral flowers • Retail floral production Rocky33/Shutterstock.com

  10. Limited-Service Flower Shops • Focus on one type of specialty service • Do not deliver • Do not offer wire services • Sell to a specific targeted clientele ShulevskyyVolodymyr/Shutterstock.com

  11. Bucket Shops • Provide only cut flowers • Predominately cash-and-carry sales • Flowers by the stem • Flowers by premade bunch ZbynekJirousek/Shutterstock.com

  12. Specialty Shop • Provide specialization • Wedding specialty • Silk floral specialty Ekaterina Pokrovskaya/Shutterstock.com, Ekaterina Pokrovskaya/Shutterstock.com

  13. Owners or Managers • Condition plant materials on arrival • Order and purchase supplies • Crete eye-appealing displays • Advise customers on flower and plant care • Take orders • Arrange delivery • Train employees • Administrative tasks MJTH/Shutterstock.com, CandyBox Images/Shutterstock.com

  14. Floral Designers • Produce everyday designs • Must be creative • Knowledge of floral material • Knowledge of design styles • Knowledge of techniques • Knowledge of mechanics Goodheart-Willcox Publisher

  15. Salesperson • Good at customer relations • Has empathy for the customer • Knows store policies • Tactfully resolve problems • Interpret what a customer wants to express IakovFilimonov/Shutterstock.com

  16. Delivery Person • Representative of business • Service is the nature of the floral business • Knowledge of the area for delivery efficiency Sean Locke Photography/Shutterstock.com

  17. Freelance Designers • Highly-skilled withflexible schedule • Name some advantages of being a freelance designer. • Do you think there are disadvantages to being a freelance designer? If so, what are they? CandyBox Images/Shutterstock.com

  18. Freelance Designers (continued) • Positive personality and flexible enoughto meet client demands • Work at retail shops to fill high-volume orders • Present educational programs • Design promotions Dragon Images/Shutterstock.com

  19. Specialty Florists Event or Studio • Coordinate look based on a theme • Understand spatial relationship and scale Online and Wire Service • Meet standards and participate in order-filling process Aleksie/Shutterstock.com

  20. Caterers • How would a catereruse floral designs? • Would it be important for the floral designer and caterer be aware of each other’s plans? Why? andreasnikolas/Shutterstock.com,Karen Grigoryan/Shutterstock.com

  21. Movie and TV Set Designers • Knowledge of period designs and flowers • Knowledge of period mechanics and styles • Responsible for outdoor scenes • Why would a movie or TV set designer need to know about period designs and styles? freesoulproduction/Shutterstock.com

  22. Interiorscape Designers • Enhance indoor environments • Create interiorscapes to complement architecture • Can you name five places you have seen the work of an interiorscape designer? Scott Prokop/Shutterstock.com

  23. Wedding Designers • Excellent communication skills • Detail-oriented • Excellent business skills • Up-to-date with style andcolor trends nanka/Shutterstock.com/Paul Rick Studio/Shutterstock.com

  24. Product Developers • Design accessories • Develop product lines • Keep track of color trends Loskutnikov/Shutterstock.com, RACOBOCVT/Shutterstock.com

  25. Education and Research • Instructor • Flower research • Plant research • Behavioral therapy mtr/Shutterstock.com

  26. Training and Education Hands-on Application Associate Degree Bachelor Degree Competitions • National FFA • SAIFD • State floral associations • Why would it be a wise move to join floral associationsand participate in competitions? artcasta_/Shutterstock.com

  27. Continuing Education • Classes • Presentations • Conferences • Associations • Networking • Why would you want to attend floriculture presentations and conferences? • How is networking valuable? KonstaninChagin/Shutterstock.com

  28. Certification Process • Knowledge • Skills • Hands-on exams • Written exam Diedie/Shutterstock.com

  29. Certification Benefits • Earn credentials and experience • Demonstrates commitment • Teachable • What are some of the benefits to becoming certified as a floral designer? Dean Mitchell/iStock/Thinkstock

  30. American Institute of Floral Designers (AIFD) • Certified Floral Designer (CFD) • AIFD Fully-accredited designer • Requirement of Continuing Education Unit • Student chapters (SAIFD) • Professional Floral Design Evaluation (PFDE) Outta the Box by Bryan Swann, Karin’s Florist, Vienna, VA

  31. Employment • Applying for a job • Building a résumé • Creating a portfolio • Interviewing • Employability • Work habits • Personal habits Robert Kneschke/Shutterstock.com

  32. Employability • Work and personal habits • Good citizenship • Team player • Responsibility • Professionalism • Organization • Self-confidence Kinga/Shutterstock.com

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