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Online Advertising Models – By Small Business Resource Ltd. E-Mail Advertising. Unsolicited commercial e-mail (UCE or spam) Opt-in or solicited e-mail Ad supported e-mail HTML mail with banner ads Sponsoring e-mail discussion lists. Classified ads Banners Buttons Chat

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e mail advertising
E-Mail Advertising
  • Unsolicited commercial e-mail (UCE or spam)
  • Opt-in or solicited e-mail
  • Ad supported e-mail
  • HTML mail with banner ads
  • Sponsoring e-mail discussion lists
web advertising
Classified ads

Banners

Buttons

Chat

Associates programs

Paid hyperlinks

Content sponsorship

Web site as advertisement

Push technology

Interstitials

Web Advertising
pricing online ads
Pricing Online Ads
  • CPM--Cost per 1,000 impressions
    • Buys often require a minimum number of impressions (say, 50,000)
    • $5 to $85 CPM
  • CPC--Cost Per Click
    • Results oriented
    • Discounts brand and image building
    • Ad quality determines click through
pricing online ads5
Pricing Online Ads
  • Flat Fee
    • Tied to period of time, not to impressions or click through
    • Examples:
      • Service directories (e.g., campground listing for $300 per year)
      • Some hypertext links
      • Premium placements on a site or search engine
pricing online ads6
Pricing Online Ads
  • CPT--Cost Per Transaction
    • Pay only when the advertisement concludes in a sale
    • Higher commissions
    • Examples:
      • Amazon.com
      • Barnes and Noble
      • Microsoft
pricing online ads7
Pricing Online Ads
  • CPM vs. CPC vs. Flat Fee vs. CPT: When should you use each method?
  • Flexibility is the key
    • What are your goals?
    • What are the industry trends?
    • Hybrids (e.g., CPM with a guaranteed click-through of, say, 2%)
reasons to join
Reasons to join

To get FREE marketing content

To get free downloads

To get discounts on our services

To get access to our resource centre

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