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Persuasive Rhetoric

Persuasive Rhetoric. Rhetoric is the art of communicating ideas. Persuasive Rhetoric consists of reasoned arguments in favor of or against a particular action.

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Persuasive Rhetoric

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  1. Persuasive Rhetoric • Rhetoricis the art of communicating ideas. • Persuasive Rhetoric consists of reasoned arguments in favor of or against a particular action. • To be effectively persuasive, a work generally has to engage both the mindand the emotionsof its audience, making them think that the problem the work deals with is important enough for them to care how it is resolved.

  2. ETHOS • Ethos refers to the character and credibility of the speaker/writer. Is this speaker/writer an authority of the subject? • Convincing the reader by the character of the author: -Conveyed through tone and style of writer -Can be based on the writer’s reputation, experience, or expertise -Can be based on the writer’s integrity and honesty -Can be revealed through the writer’s respectability and likeability -Can appeal to patriotic or religious values

  3. LOGOS • Logos literally means “word” also understood as “topic.” • These types of arguments are based on logical appealsthat provide rational arguments to support the writer’s claims. • What are the facts? -Data -Expert testimony -Statistics -Eye Witness Accounts -Testimonials -Evidence -Logical Reasoning: Induction and Deduction

  4. PATHOS • Pathos literally means “suffering” or emotion. • Emotional Appeals: Appeals to the emotions and are often based on specific examples of suffering or potential threats. • Affects the reader’s emotional response to the text: -Attempts to play on our needs, desires, fears, and insecurities -Appeals to our “imagination and sympathies” -Created through use of vivid examples and emotionally charged diction (word choice) -Uses narrative and personal anecdote

  5. In Summary Rational Appeals (Logos) • appeal to logical reasoning ability of readers • facts • case studies • statistics • experiments • logical reasoning • analogies • anecdotes • authority voices Emotional Appeals (Pathos) • appeal to beliefs and feelings • Higher emotions: • belief in fairness • love • pity • etc. • Lower emotions: • greed • lust • revenge • etc. Ethical Appeals (Ethos) • sense you (author) give as being competent/fair/ authority • trustworthiness • credibility • reliability • expert testimony • reliable sources • fairness

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