Strategic thinking
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Strategic Thinking. This net meeting will begin at 10:00 a.m. mountain time You must dial in to the conference call to receive audio: Phone Number: 888-858-2144 Participant Passcode: 8848463 PLEASE MUTE YOUR PHONE TO MINIMIZE NOISE IF YOUR PHONE DOESN’T HAVE A MUTE BUTTON, PRESS *6

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Strategic Thinking

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Strategic thinking

Strategic Thinking

This net meeting will begin at 10:00 a.m. mountain time

You must dial in to the conference call to receive audio:

Phone Number: 888-858-2144

Participant Passcode: 8848463

PLEASE MUTE YOUR PHONE TO MINIMIZE NOISE

IF YOUR PHONE DOESN’T HAVE A MUTE BUTTON, PRESS *6

IF YOU ARE CALLING ON A CELL PHONE AND DON’T KNOW HOW TO MUTE IT,

YOU WILL NEED TO CALL IN ON A DIFFERENT PHONE THAT YOU CAN MUTE

DO NOT PUT YOUR PHONE ON HOLD AS THAT CAN GENERATE BACKGROUND MUSIC

If you are experiencing technical difficulties, please click on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask, we will try our best to assist you. Or email Jennifer Jones at [email protected] or call her at (208) 631-0406


Strategic thinking1

Strategic Thinking

Jennifer Jones

Public Affairs Specialist

U.S. Forest Service, Washington Office, Fire and Aviation Management

National Interagency Fire Center

Boise, Idaho


What s the point of this

What’s the point of this?

  • To supplement information presented in S403

  • To develop material that may be incorporated into the all risk advanced PIO training course

Coming soon to a computer near you…

Thursday, February 21, 10:00 a.m. Mountain Time

Strategic Use of Social Media

Michelle Fidler, Fire Communications and Education Specialist, National Park Service

Kris Eriksen, Public Information Officer (PIO), National Incident Management Organization (NIMO)

Thursday, February 28, 10:00 a.m. Mountain Time

Leadership – It’s Not in a Taskbook!

Curtis Heaton, Operations Section Chief, NIMO

Kris Eriksen, PIO, NIMO


Strategic thinking

NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html


Housekeeping

Housekeeping

  • Questions will be taken at the end in writing or over the phone

  • To submit a question in writing any time during the presentation:

  • Click on Q&A on the toolbar at the top of your screen, write a message in the box that says “Type a question for the presenter” and click Ask


Strategic thinking2

Strategic Thinking

Judith Downing

Public Information Officer

U.S. Forest Service, NIMO

Dave Olson

Deputy Public Information Officer

Pincha-Tulley’s Type 1 IMT

Frank Mosbacher

Co-Lead Public Information Officer

Opliger’s Type 1 IMT


Strategic thinking3

Strategic Thinking

More than tools in a toolbox


Advanced pio leader webinar

Advanced PIO Leader Webinar

Strategic thinking is about

The outcomes you want to achieve

The general direction you want to head

“Generally head west or……?”


How to be strategic

How To Be Strategic

  • Pre Incident

  • During the Incident

  • Post Incident

http://www.nps.gov/fire/wildland-fire/connect/photo-gallery/people/fire-information.cfm


Fire fighting strategy

Fire-Fighting Strategy

http://www.cabq.gov/fire/news/are-you-ready-for-a-fire-at-your-back-door/


Ready set go

Ready, Set, Go

http://zev.lacounty.gov/news/public-safety/practicing-for-peril-in-paradise


Information strategy

Information Strategy

http://www.cdc.gov/ulcer/consumer.htm


How to be strategic working with communities

How to be Strategic Working with Communities

http://www.blm.gov/wo/st/en/res/Education_in_BLM/Learning_Landscapes/For_Travelers/go/scenic_drives/garnet.print.html


The role of social media

The Role of Social Media

http://www.nsf.gov/news/mmg/media/images/facebook_h.jpg


Maintaining a strategic mindset

Maintaining a Strategic Mindset

http://www.nifc.gov/PIO_bb/social_media.html


Leadership

Leadership

“Management is doing things right; leadership is doing the right things.” ― Peter F. Drucker, Essential Drucker: Management, the Individual and Society

http://www.nps.gov/moru/photosmultimedia/Mount-Rushmore-Now-Gallery.htm


Deciding on the right things to do

Deciding on the right things to do

  • Experience

  • Asking questions

http://www.ct.gov/drs/cwp/view.asp?a=1462&drsNav=%7C&q=411506


Wisdom

Wisdom

Wisdom is different from knowledge.

http://www.jpss.noaa.gov/student-resources.html

“Wisdom is the outcome of reflecting on experience”


Strategic outcomes

Strategic Outcomes

Where do they come from?

  • Agency administrator

  • Delegation of authority

  • Discussion with agency PAOs

  • Incident Commander

http://www.dnr.state.md.us/centennial/MFA_Event_Zumbrun1.asp


Strategic outcomes1

Strategic Outcomes

  • Goals - Examples

    • Community relations are strengthened

    • Elected officials are informed

    • Relationships with key people are enhanced

    • Key messages are well known

    • Work is conducted safely

    • Information program is designed to cost effectively meet the needs of the incident

http://www.ci.annapolis.md.us/onlineservices/citycalendar/10-05-20/Annapolis_Police_Department_One_Mile_Challenge.aspx


Framing the outcomes

Framing the outcomes

Help agency administrator with goals

  • Community

  • Phone centers

  • Daily updates

  • InciWeb

  • Social media

  • Evacuation Centers


Strategic attitude

Strategic Attitude

Simple complexities


Relationships and communications

Relationships and Communications


Relationships

Relationships

“I don’t care what you say until I know that you care.”


Communications

Communications

“How might I become the most credible source of information?”


Big picture thinking

Big Picture Thinking

It never ends

Learn

  • Do Your Homework

  • Search for Information Ahead of Time and all the time

http://library.blogs.delaware.gov/2010/09/04/where-did-those-links-go/


Big picture thinking1

“Big Picture” thinking

  • Where is the Team PIO in the overall scheme of things?

  • Are we supporting:

    • FEMA

    • County organization

    • State organization

    • Unified command

http://emilms.fema.gov/IS120A/assets/m3p7.gif


Doing the right thing

Doing the right thing

  • What’s going on now?

  • What might happen?

  • Who are the most important publics?

  • Who is not impacted now, but might be?

http://www.nps.gov/biso/planyourvisit/images/black_bear_picnic_table_285.jpg


Leadership and management organization

Leadership and Management Organization

  • What organization might I need?

  • What resources might I need ?

  • What PIO leadership/management expertise might I need?

  • How might I get the resources?

http://www.nasa.gov/images/content/165156main_pettit_space_chron_5b_250.jpg


Mindset

Mindset

  • Flexibility to change with situations

  • Creativity

http://www.fbi.gov/news/stories/2010/september/theft-of-creativity/lightbulb.JPG


Maze brightness

Maze Brightness

  • Identifying existing networks and roles

    • Unit public affairs officer

    • County Emergency Command Center

    • Area Command

  • Identifying the right people to contact

  • Identifying which duties are yours and which are the counties and other agencies


Expectations

Expectations

  • Manage your leadership expectations

    • Realistic optimism about the resources you can get

    • Can you go big if necessary?

    • Are you willing to go small if necessary?


Leadership philosophy

Leadership philosophy

  • Most people want to do a good job

  • Ask people for their insight – your PIO staff may have people with lots of experience

  • Make decisions

  • Take action

  • Adjust actions

  • Plan to delegate

  • Mentor

http://transition.fcc.gov/pshs/images/global/wildfire.jpg


Reflecting and learning

Reflecting and Learning

Strategic thinkers are learners


Summary

Summary

  • Strategic planning is about the outcomes you want.

  • The wisdom of diverse experience reflected upon develops insight and flexible thinking.

  • Keep building your toolbox with knowledge, skills and abilities to increase your likelihood of success


Questions

Questions?

3 Ways to Ask

  • Click on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask

  • Click on the hand icon and ask your question over the phone when you are called on

  • Ask your question over the phone when I ask if anyone has any questions


Strategic thinking4

Strategic Thinking

Judith Downing

[email protected]

(707) 562-8783

Dave Olson

[email protected]

(208) 373-4105

Frank Mosbacher

[email protected]

(530) 621-5268


Topics for future training webinars

Topics for future training/webinars

*A research informed approach to incident communications

*Consistent Messaging

*Advanced News Media

*Effective public meetings

*Stakeholder/cooperator engagement

*Legislative issues/politics

*Internal communications

*Evacuations

*Current issues in wildfire/incident management

Joint Information Centers/JIS

*Unified Command

*Working with multiple teams on a fire/Area Command


Thank you

Thank you!

NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html

Jennifer Jones

[email protected]

(208) 387-5437


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