Presentation Transcript

1. Implementing Environmental Strategies

   Tennessee Advanced School on Addictions June 22-23, 2010 Center for Community Action & Training Angela Goldberg, Consultant Center for Community Action & Training (CCAT)
2. AGENDA Introductions Overview of Environmental Approaches Identifying Problem Environments Using Data to “Paint the Picture” Matching Strategies to Identified Problem Environments Implementation Tools
3. Identifying AOD ProblemsIn small groups, brainstorm a list of 2 alcohol or other drug- related community problems of concern to your coalition. Be prepared to share the list with the whole group. 10 Minutes Total: Select a Recorder, Reporter, Timekeeper
4. Strategic Prevention Framework (SPF)
5. It’s the Landscape Environmental Prevention Reduces The Risk Of Problems By Managing Locations And Settings Where Use/Sales Occur
6. Public Health Model Host (Individual) Agent ATOD Environment (Locations, Settings, Normative Culture) Problems develop from the interaction of 3 things
7. Environmental PreventionThe “Four P’s” PRODUCT PROMOTION PRICE PLACE
8. PRODUCT
9. High Potency Alcohol Products
10. Which of these contain alcohol?
11. How available are these in your neighborhood?
12. PROMOTION
13. Outdoor Advertising
14. Outdoor Advertising
15. Kiddie Rides at the Fair!
16. PRICE
17. 16 Oz 16 Oz 16 Oz The Price Isn’t Right $ 1.09 $ 1.29 $ .89
18. Price of Marijuana
19. PLACE
20. Environmental ApproachWhere ? is the question! Location Day, Time, Place Inherent set-up for problems? Think about where problems occur
21. Retail Environments Retail / Commercial On-Site Outlets Off-Site Outlets Drug Sale Locations Neighborhood
22. Restaurants and Bars
23. Stores: Inside
24. Stores: Outside
25. Smoke Shops
26. Marijuana Dispensaries
27. Social Environments Parties Homes Outdoors (Beaches, Cars, etc.) Organizational/Institutional Practices Normative Environments “Everyone does it”
28. Parties Parties
29. Home Parties
30. Keg Parties?
31. Public Environments Community Events Public Spaces Beaches Parks “No Man's Land” Parking Lots, Alleys
32. Community Events
33. Community Events - Sponsorship
34. Abandoned Buildings Empty Lots Parks & Open Spaces
35. Empty Lots Alleys
36. What the Science Says Increased Alcohol-Related Problems Increase Alcohol Consumption Increase Alcohol Availability Source: National Academy of Sciences
37. Logic of the Environmental Approach Change Norms Reduce Access from Commercial and Social Sources Reduce AOD- Related Problems Reduce AOD Use Change Policies & Practices
38. Problem Environments In your small group, use the problems from the previous brainstorm to complete Worksheet #1: “Where’s the Problem?”Be prepared to share the list with the whole group. 10 Minutes Total: Ensure You have Recorder, Reporter, Timekeeper
39. Data are Essential Data define the magnitude of the problem Data help describe the nature of the problem environment Good data guides strategy planning Data collection is at the heart of assessing the community’s need for change
40. How Much is Enough?Avoiding “Analysis Paralysis”
41. Sensitive Assessment Individual Individual Drinking Rates Beliefs Attitudes Family History Individual Problem Use Rates (CHKS) Changes in Knowledge Environmental Outlet Density Drug sales locations Aggregate Law Enforcement Data Nuisance Complaints DUI Rates /”Place of Last Drink” data Location of alcohol and drug use
42. Data Strategies GIS Surveys Observations Interviews Focus Groups Neighborhood Talks Town Halls
43. GIS Mapping GIS Maps Paint The Picture
44. Place of Last Drink Survey ResultsOceanside, CA Total in the last year = 233 (Carlsbad=105, Oceanside=85, and Vista=43) One primary cluster of problem outlets in Carlsbad; two secondary clusters in Oceanside
45. Location of Youth Drinking 1 in 4 adult community survey respondents felt it was “somewhat” or “very” acceptable to allow youth to drink alcohol in their home % Youth Survey Respondents Who Reported Drinking in Their Homes
46. Linking Data to ProblemsIn your small group, use Worksheet #2, “Linking Data to Problem Environments”: Look at your problem environments and determine what types of data would assist in further understanding where problems are occurring and what they look like.Be prepared to share the list with the whole group. 10 Minutes Again
47. Problem Statement But Why? But Why Here? The CADCA Problem Analysis Process
48. Stores sell to minors Easy Access to Alcohol Adults provide alcohol at home parties Underage Drinking Tailgating before sporting events Community Norms Alcohol sales/ marketing at all festivals Problem Statement But Why? But Why Here? The CADCA Problem Analysis Process
49. 7 Strategies for Community Change Provide Information Build Skills Provide Support Change Incentives / Consequences Change Conditions Of Access Change Physical Design Of The Environment Modify Policies And Broader Systems Individual Environmental
50. Change Incentives / Consequences Increase penalties for alcohol merchants that violate laws Increase penalties for distribution of illicit drugs (i.e. impounding automobile, etc) Neighbors use of civil process in small claims court to address public nuisances Curtail neighborhood drug markets through resident surveillance Happy Hour incentives for food, not alcohol Meth lab cost recovery
51. Change Conditions of Access Multi-language merchant education Meetings that involve residents Public hearing process for proposed new alcohol outlets Community based policing Block Watch Programs
52. Change Physical Design Neighborhood revitalization programs Crime Prevention Through Environmental Design (CPTED) Reduce / limit density of alcohol outlets Modify locations of alcohol advertising Limit density of marijuana dispensaries Anti-theft measures in stores; cameras
53. Modify/Change Policies Crime Free Rental Housing Programs Restrict location of smoke shops Restrict location of marijuana dispensaries Restrict sales of drug paraphernalia and drug promotional items Local property maintenance ordinances Land use & zoning for alcohol outlets Social host accountability
54. Modify/Change Policies Require responsible beverage service training Increase alcohol excise taxes Limit/restrict alcohol in parks Stop alcohol sales before end of special events Develop written business/corporate policies restricting alcohol consumption Establish tobacco licensing fees at local level 
55. Linking Strategies to Problem EnvironmentsIn your small group, use Worksheet #3, “Linking Strategies to Problem Environments”: determine what strategy(ies) may help make the changes necessary to reduce AOD problems.Be prepared to share the list with the whole group. Recorder, Reporter, Timekeeper
56. Implementation ToolsMedia as a Tipping Factor Your Message Timeliness Media Outlet TV, Print, Radio Which section Access Route Pitch Event Release
57. Community OrganizingBringing the Voice Forward Careful recruitment Organize for a purpose Real people affected by real problems Involve in action right away – even if it begins with data collection
58. Why Involve People Affected By Problems? People who directly experience a problem have a more direct and realistic outlook on their needs.
59. How To Get People Involved Know your audience. Recognize strengths. Recognize needs. Support other interests of these groups. Recognize that groups are made up of individuals.
60. Traditional EP Model Purpose of Coalition? Community Wheel Players Defined by Role Consensus Model Less Action / More Networking Scheduled Meetings Strategic Invitation “Stake” Defines Participation More Investment Up Front in Understanding Policy & Choices Action Throughout 5 Parts of Model Meet as Needed
61. Traditional EP Model The Goal may include: Raise awareness Influence people's behavior Change norms Build a healthy community Raise awareness to engage in policy solutions Adapt, create, or develop public policy Put issue on public agenda to advance policy & enforcement
62. Policy DevelopmentOnce you’ve got the right match Data Local Fit on Language Champion Understand & Leverage the Politics Intentional Advocacy
63. Next Steps and Closing “One Thing…” Questions & Answers Wrap-up
64. Contacts Center for Community Action & Training www.ccat-ca.org Angela Goldberg 760-749-8792 angelagoldberg@sbcglobal.net