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Political Parties & Elections

This SQA course specification explores the effectiveness of traditional grassroots campaign strategies, media strategies, and the use of new technology in party election management. The paper discusses the importance of integrating both traditional and new strategies in modern electoral campaigns.

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Political Parties & Elections

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  1. Political Parties & Elections Party Election Management Strategies

  2. SQA Course Specification Candidates analyse, evaluate and compare the effectiveness of the following: • traditional grassroots campaign strategies • media strategies • use of new technology

  3. Past Paper Questions SQA 2019 Paper Traditional grassroots campaign strategies have a much greater impact on the electoral performance of political parties than the use of new technology. Discuss. (20) SQA 2018 Specimen Paper Traditional grassroots campaigning remains the most effective strategy for political parties during elections. Discuss. (20)

  4. Line of Argument There is no argument! It is not an either/or! In modern electoral campaigning, both traditional and new technology strategies are essential. In the ground war and the air war each are integrated and complement each other

  5. The Integrated Air and Ground War. Traditional and New strategy combined.

  6. The Air and Ground Wars Air Ground Mainstream Media TV Debates and news coverage (Traditional/New) Mainstream Media TV Election Broadcasts (Traditional) Social Media (New) Telephoning supporters (Traditional) Leafleting (Traditional) Door stepping (Traditional)

  7. Ground war and Air war soldiers

  8. 2015 SNP Air War

  9. 2015 SNP Air War: Election Broadcast

  10. SNP Air War

  11. SNP Air War: Facebook

  12. SNP Air War

  13. 2016 Scottish Conservative Air War

  14. 2016 Scottish Conservative Air War Party leader

  15. SNP Ground War

  16. 2016 Scottish Conservatives Ground War

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