PRESENTSSlide 2HOW TO SET UP A MOBILE MARKETSlide 3With approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. 1) The Importance of Google:Slide 4Pick keywords that are relevant to your business but also fairly easy to rank for. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive 2) Keyword Selection –Slide 5Prospects are more likely to buy from you if you are a thought leader, so establish yourself as one by creating extraordinarily helpful content. 3) Content is King -Slide 6Another key part to attracting customers is your generosity in giving away information, access to tools, etc., which also earns you inbound links which improves your search engine rankings. 4) Generosity is Also King –Slide 75) Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. Remember, ‘be real’ and ‘be there’ to help the community rather than to push products.Slide 86) Calls-to-Action: It’s important to provide something of value that solves a problem for visitors.Slide 9Facebook pages thrive through predictable updates, which could include highlighting new products once per week or requesting feedback about new ideas that your team is considering. 7) Nurture your creation : Slide 10Your page’s structure is similar to that of your personal Facebook profile, which means you can add both a profile photo, usually your logo or some other existing business identifier. 8) Add your visual identity : Slide 119) Set up your basic information : Once you have taken this step, you can use the Facebook page dashboard to fill out information such as your company’s mission statement, its physical location, contact details, website.Slide 12Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back. 10) Retargeting :Slide [email protected] f
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