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For your entrepreneur…

For your entrepreneur…. Background to the person History in terms of businesses (worked for/owned) Successes Mistakes/failures Current situation Why they are so influential to other individuals/businesses. Your tasks…. Lesson 1 – start to research your entrepreneur

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For your entrepreneur…

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  1. For your entrepreneur… • Background to the person • History in terms of businesses (worked for/owned) • Successes • Mistakes/failures • Current situation • Why they are so influential to other individuals/businesses

  2. Your tasks… • Lesson 1 – start to research your entrepreneur • Lesson 2 – complete your research and put in dropbox • Lesson 3 – plan essay; use your research AND also other groups research; vital to have contrast of entrepreneurs for each essay question • Lesson 4 – Write essay as a group and put in dropbox

  3. Steve Jobs • Steve Jobs, the founder of Apple, was asked to come back as Chief Executive in 1997 when the business was making a loss. Jobs was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more successful one? Justify your answer with reference to Apple and/or other organisations you know. (40 marks)

  4. Terry Leahy / Philip Green • Some analysts claim that the achievements of chief executives, such as Terry Leahy at Tesco and Philip Green at Arcadia, show the difference a leader can make to the performance of a business. To what extent do you think that a leader can make a significant difference to the long-term success of an organisation? Justify your answer with reference to Tesco, Arcadia and/or other businesses or leaders that you know. (40 marks)

  5. Richard Branson • Richard Branson set up the first Virgin music store in 1971 and is well known for his entrepreneurial approach. The Virgin group now includes many different organisations, such as an airline, a train company and a mobile phone business. To what extent will the performance of a business such as Virgin inevitably decline after the retirement of its founder? Justify your answer with reference to Virgin and/or other organisations that you know. (40 marks)

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