1 / 8

Laurent Chiron

Laurent Chiron. Introduction. Paris Expo : a new organization since 2002 -Before : * different venues * each site organized differently * different strategies -Since 2002 : * support functions centralized

felix-weiss
Download Presentation

Laurent Chiron

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Laurent Chiron

  2. Introduction • Paris Expo : a new organization since 2002 • -Before : * different venues • * each site organized differently • * different strategies • -Since 2002 : * support functions centralized • * sales forces specialized by markets segment and centralized in a common platform • * creation of a marketing and quality management department • Beneficial effects on the turnover • Paris Expo: 7 International Venues in Paris - 300 000 m ².

  3. Overview Paris Expo • 7 complementary venues under ONE CORPORATE BRAND - Paris Expo Carrousel du Louvre - Paris Expo Porte de Versailles - Paris Expo Espace Champerret - Paris Expo Cnit La Defense - Paris Expo Espace Grande Arche - Paris Expo C oe ur Defense - Palais des Sports • Be more efficient by consolidating 7 venues rather than separately

  4. Paris Expo: an organization structured according to market trends & needs • Topic : " Reaching our markets: new tactics for accessing the client ", • Paris Expo: A sales organization by market segment - Corporate team - Exhibition team -Congress team. • Commercial competences on site: - coordinator, to orientate requests of the customers - allow assistance on all events with regards to their evolution. - be market specialists - guarantee efficiency and professionalism • A technical organization by venue.

  5. Congress Market • Vision of a global offer: - space and technical capacities - advantages of the destination ( accessibility, hotel capacity, social program). • A high level of service " without fault ": - major improvement of Parvis A, Porte de Versailles - major works of all the exhibition Halls at Porte de Versailles - important restructuring of the CNIT, delivery end 2007. • New technologies: high expectations. - mobility - high debit • Space flexibility.

  6. Exhibition Market • A dynamic industry but tense market - A dynamic market with important volume of new business - Optimal result oriented - A contractual commitment with significant delays - Increasing number of cancellations for the organizers and the venues. • High level of services and professionalism. • Internet: A complementary media for exhibitions rather than a competitor

  7. Corporate Market • Short term decisions, • Diversity between events of 50 to 20000 delegates. • Corporate activity linked to business economy. • Demanding requirement of adaptability & reactivity. • Maximum flexibility • Regarding technology -Major events: available technologies - For small operation, inclusive packages are requested

  8. Conclusion: convergence between markets -Infrastructure facilities and high level of service most adapted -Sales expectations, men are more than ever in positions demanding strong service standards -Consideration for evolving marketing offers. = A business tourism segment becoming extremely professional

More Related