Customers Tell Us How To Build The Business. Presented by Ellen Montgomery. May 2005. The Timeline. Winter ’03 Murals Your Way is founded Spring ’04Immersion Summer ’04Survey planned, mailed, returned Fall ’04Initial results shared/web changes begin
Customers Tell Us How To Build The Business
Presented by Ellen Montgomery
What Murals Your Way Wanted To Know
Are customers satisfied with the web shopping experience?
How can we improve our web site?
What Murals Your Way Needed To know
The Guiding Research Question
Will a better understanding of the Murals Your Way customer provide guidance as to how the company could improve its web site?
They Found It, They Like It
How Customers Approached The Shopping Experience
-- 27% knew exact scene, sought only that scene
-- 55% knew theme, browsed for that theme
Big Decision. How Is It Made?
The Role of Commercial
- Patient care providers (50K Peds., 150K DDS)
- Multi-mural purchases will come from the commercial side
How Murals Your Way Has Put Findings To Use
Now On Staff - Sales Rep For Commercial Accounts
More Recommendations Based On Findings
Answer To Research Question Is…
YES, a better understanding of the Murals Your Way customer has provided guidance as to how the company could improve its web site.
Todd Imholte, President Murals Your Way
“Suggestions for expanding markets have been right on. The feedback has already made a significant difference in how we approach our site and our marketing.
Sales will reach a new high water mark this month.
Information from this research has helped grow the business by more than 300%.”