Customers Tell Us How To Build The Business. Presented by Ellen Montgomery. May 2005. The Timeline. Winter ’03 Murals Your Way is founded Spring ’04 Immersion Summer ’04 Survey planned, mailed, returned Fall ’04 Initial results shared/web changes begin
Customers Tell Us How To Build The Business
Presented by Ellen Montgomery
Are customers satisfied with the web shopping experience?
How can we improve our web site?
Will a better understanding of the Murals Your Way customer provide guidance as to how the company could improve its web site?
-- 27% knew exact scene, sought only that scene
-- 55% knew theme, browsed for that theme
- ASID (4,000)
- Patient care providers (50K Peds., 150K DDS)
- Multi-mural purchases will come from the commercial side
YES, a better understanding of the Murals Your Way customer has provided guidance as to how the company could improve its web site.
“Suggestions for expanding markets have been right on. The feedback has already made a significant difference in how we approach our site and our marketing.
Sales will reach a new high water mark this month.
Information from this research has helped grow the business by more than 300%.”