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Website Management – DePaul University, May 19, 2003

Website Management – DePaul University, May 19, 2003. Mike Yantis Director Website Sales & Marketing myantis@newarkinone.com. Overview of Newark InOne Websites. 3 Websites; USA, Canada and Mexico Sales: $18M Annualized Run Rate 4.2% of overall Newark InOne NSB Average 425 orders per day

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Website Management – DePaul University, May 19, 2003

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  1. Website Management – DePaul University, May 19, 2003 Mike Yantis Director Website Sales & Marketing myantis@newarkinone.com

  2. Overview of Newark InOne Websites • 3 Websites; USA, Canada and Mexico • Sales: • $18M Annualized Run Rate • 4.2% of overall Newark InOne NSB • Average 425 orders per day • Average order value is $141 • Registrations: • 70,000 registered website users out of 300,000 Newark InOne contacts • 100 new registrations per day on the website • 50,000 Product Searches per Day • 1.2M Products on Website – 100,000 in Stock

  3. Three Lessons from Customers • Give Me All of the Information About My Account and Order • Focus on Usability and Giving me Details about How to Complete a Transaction • Enable me to Find the Product I am Looking for Quickly

  4. Siebel 1. Automated web order entry BPCS Order Status available on website • 2. Update Order • Status • Received • Shipped • Tracking # Line Item Tracking # 3. Order Confirmation EVCOR E-proc. Harness Server 4. Ship Notice with Tracking # Back Office Integration is Critical Website Back Office E-proc. Backbone

  5. Today Back Office Integration Supports • E-mail Order Confirmation • 425 orders per day • Full line detail • E-mail Shipment Notification • 425 orders per day • Tracking numbers available at line level • Order Status and History Requests • All website orders with shipment tracking numbers • Store for a period of three months • Manual Links Between Website and Siebel for Account and Contact Information

  6. Customers Want More Information = Further Integration • Order Status and History for All Orders • E-mail Shipment Notices for Split-Shipments • Tax Calculation at Time of Order • Freight and Insurance Charges at Time of Order • Special Handling Requests • Certificate of conformance • Certificate of origin • Cage codes • Real-time Inventory and Dependable Lead-time Information • Update Account Level Information at Any Time

  7. A Usability Issue User Task – Login to the Website

  8. What is Usability? “Usability is the degree to which people (users) can perform as set of required tasks.” Usability for the Web; Brinck, Gergle, Wood

  9. Usability Should be Pervasive Throughout the Development Process Adopted from: Usability and the Web, pg 32-33

  10. Task Flows Identify Potential Roadblocks

  11. Implemented Guidelines from Leading Usability Resources • Norman / Nielson Group – Jakob Nielson • E-commerce User Experience • Observation Based Guidelines • www.useit.com • National Cancer Institute • Aggregate and rate the quality of usability research and establish usability guidelines • www.usability.gov • User Interface Engineering – Jared Spool • www.uie.com

  12. NNG Usability Baseline – 103 Guidelines out of 187

  13. Three Primary Searching Options • Third Party Search Engines • Used by buyers to price shop • Query distributors structured website content in real-time for product availability and price • PartMiner and FindChips – Electronic Components Portals • Electronic Manufacturer Websites – Direct links to distributors to buy • Search Engines and Directories • Increasing preference of design engineers • Primarily searching for electronic component information in unstructed content, I.e. datasheets in .pdf • Internal Website Search Engines

  14. Third Party Search Engines - PartMiner

  15. Prices easily compared Third Party Search Engines - FindChips

  16. Unstructured Content Results Increasing Search Engine Result Placement is an Ongoing Effort

  17. Sponsored Placement is Gaining Interest

  18. Internal Search Engine Requirements Continue to Increase • Pricing within Search Results • Contract pricing viewable at search results • Promotional pricing support at account and user level • Search only customer defined catalogs • Columnar pricing displayed at search results • Configurable Search Results • Sortable and displayed in user defined order • View only in-stock items • Rich Product Data • Technical parametric attributes for design related products • Product datasheets – currently 130k on website • Product images • Substitutes, associated items and obsolescence information

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