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BUAD 477 3-15-2005 Chapter 9 Presentation: Ben Carlson Lindsey Edelman Greg Fleck Jackie Powell Allison Ward

BUAD 477 3-15-2005 Chapter 9 Presentation: Ben Carlson Lindsey Edelman Greg Fleck Jackie Powell Allison Ward. Chapter Overview. Website Development Process Establish Site Objectives Identify Target Market Design Site Content & Navigation Structure Conduct Usability Tests

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BUAD 477 3-15-2005 Chapter 9 Presentation: Ben Carlson Lindsey Edelman Greg Fleck Jackie Powell Allison Ward

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  1. BUAD 477 3-15-2005 Chapter 9 Presentation: Ben Carlson Lindsey Edelman Greg Fleck Jackie Powell Allison Ward

  2. Chapter Overview • Website Development Process • Establish Site Objectives • Identify Target Market • Design Site Content & Navigation Structure • Conduct Usability Tests • Deploy and Tune Site • Measure Effectiveness • Refine and Improve Site Effectiveness

  3. Chapter Overview • Measuring Customer Satisfaction with Web Sites • Technical Usability • Visitor Satisfaction • Explaining the Customer Experience • Monitor dimensions on a regular basis • Ongoing maintenance of Web Site

  4. Chapter Overview • Understand the Redesign of a Web Site • Increase the amount of time people view and spend on the site • Identify Major Cost Elements Involved • Ongoing design & programming costs for maintenance, updating, upgrading • Continuing payments for Web hosting and software expenses

  5. Nine Steps to Developing & Maintaining a Website • Seek Advice before you start • Define your objectives • Write a Project Brief • Find some Potential Suppliers • Select your preferred supplier

  6. Nine Steps Continued • Agree on a specification and work plan • Monitor and measure your project • Maintain and develop your site • Write a good brief

  7. Summary of the Nine Steps •  Take your time • Outline exactly what you want to do • Develop a plan and follow it •  Keep your site well maintained

  8. "What Price for a Web Site?" The Small Business Support Network

  9. Domain Name Registration……….$25 - 30/ yr Domain Name Parking…………….free - $100/yr Web Server Rental…………………$10/mo. – $1000+/yr Design……………………………….$500 - $1000 Promotion……………………………varies Maintenance………………………...approx. $250

  10. Top Ten Mistakes in Web Design • Bad Search • PDF files for online reading • Not changing colors of a visited site • Non-Scannable text • Subheads, Bulleted lists, Highlight keywords, short paragraphs, inverted pyramid, simple writing style, de-fluffed language devoid of markets

  11. Top Ten Mistakes Continued • Fixed Font size • Page titles with low search visibility • Design that looks like advertisements • Banner blindness • Animation avoidance • Pop-up purges

  12. Top Ten Mistakes Continued • Violating design conventions • Jakob’s Law of the Web User Experience – Users spend most of their time on other websites • Opening new browser windows • Not answering users’ questions

  13. In Conclusion… • Some great tips, hints, and guidelines for web creation, maintaining, developing, and managing • Realistic forecasts for costs of different stages or parts of the web design process • What you need to know if you are thinking about creating a user friendly online business

  14. Any questions or comments?

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