1 / 12

Vocabulary

Vocabulary. Turnover Fair trade To Strive Friendly Product Reporting Monitoring. STARBUCKS AND CSR Constance Martin Charrier ASSAS M1 Géostratégique internationale. STARBUCKS’ POLICY :.

fayre
Download Presentation

Vocabulary

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Vocabulary • Turnover • Fairtrade • To Strive • Friendly Product • Reporting • Monitoring

  2. STARBUCKS AND CSR Constance Martin Charrier ASSAS M1 Géostratégique internationale

  3. STARBUCKS’ POLICY : "Instead of creating a fantastic brand Howard Schultz has created " great ” cafes, hired great people and proposed options to its employees."

  4. At Starbucks we strive to be the pioneers of the preservation of the environment in all aspects of our business

  5. STARBUCKS A SUCCESSFULL COMPANY • Createdin 1971 • A capital of 38.89 Billion in September2012 • A turnover of 11.7 Billion in 2011 whichis 1 Billion more than in 2010 • Todaythereare around18 000 Starbuckscoffee housesin 60 countries • Starbucksis able to serve 220 customers per hour

  6. BUT STARBUCK IS MORE THAN SUCESSFUL • STARBUCK IS SOCIALLY RESPONSIBLE : • In 2011 , 15 Million weredevoted to R&D • good ethics , Starbucksdoesn’t call itsemployees , employees but partners= good application of HumanResources • More Starbucks « Partners » , especially in the USA can have healthinsuranceif theyworkmore than 20 hours / week

  7. And respect the environmentBy searching solutions…

  8. …helps developing countries with fair trade…

  9. …Built concept stores whichconsume lessenergy

  10. BUT IF ALL THAT WAS A LIE ?

  11. I concludeStarbucksis : • Sustainableperformance , the firmleavesnothingaside , and by servingothers’ interestsserves it’sowninterest : • Costsaving • A good public image ( by respecting transparence )

  12. Links • http://www.strategies.fr/etudes-tendances/dossiers/125885/125640W/starbucks-le-petit-noir-passe-au-vert.html • http://eenovation.com/tag/starbucks/ • http://carolinerenoux.wordpress.com/2009/09/13/100-des-cafes-starbucks-seront-labellises-commerce-equitable-en-europe-d%E2%80%99ici-mars-2010/ • http://www.starbucks.fr/about-us/company-information/mission-statement • http://www.abricocotier.fr/8418-starbucks-analyse-situation-strategies-potentielles-relance-entreprise • http://www.globalfinance.org/home/reports/globalization/2008/Starbucks.pdf • http://www.bbc.co.uk/news/business-19967397

More Related