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EMWDA Working Group on How to Sell MDA

EMWDA Working Group on How to Sell MDA. I ssue s. How to sell MDA Who are the MDA Stakeholders Are transformations an academic toy. Dave Pilfold Lea Kutvonen Jan Aagedal Tracy Gardner Audris Kalnins Octavian Patroscoiu Tony Mallia Nektarios Georgalas. Jos Warmer Anneke Kleppe.

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EMWDA Working Group on How to Sell MDA

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  1. EMWDA Working Group on How to Sell MDA

  2. Issues • How to sell MDA • Who are the MDA Stakeholders • Are transformations an academic toy

  3. Dave Pilfold Lea Kutvonen Jan Aagedal Tracy Gardner Audris Kalnins Octavian Patroscoiu Tony Mallia Nektarios Georgalas Jos Warmer Anneke Kleppe People Attending

  4. Markets to Target • Characteristics of markets • Early adopters • Cost-cutters / Time to market • formal process people • Legacy • Long term / lifespan projects • Types of markets • Telecom, military, finance, gov’t, R/T, etc.

  5. What needs to be in place • Tools • Process • Services • Training • Metrics / evidence • Libraries of transformations • Standards

  6. Stakeholders

  7. CEO • Do • Business papers (Harvard Bus. Review, Gardner) • IT Governance • Rapid (increasing) return on investment • Opportunity to reduce risk • Don’t • Mention technology or acronyms

  8. Upper Management • Do • ROI • Direct control of IT • Understanding of projects • Alignment of Business / IT • Very high level process • Don’t • No techy stuff • No CIM/PIM / ...

  9. IT project manager • Do • Tools • Predictability and monitoring • Cheaper/better/faster • Experience (you are not the first!) • Mentoring / Support • Don’t • Lie or promise too much

  10. Developers • Do • Easier • Interesting • Less tedious • CV++ • Demonstrate: show the code • Don’t • You will lose your job / control

  11. Deploy/Test/Operations • Do • Better documentation • Automated test • Understanding

  12. Standards • OMG • Others • Maintain focus • Make meta-models

  13. Research & Education • Papers / (text)books • Convince tutors on benefits (more students) • Convince students: more job chances • Funding using buzz-words

  14. Tools and Vendors • You can make $$$ (or Euro’s) • Adhere to standards • Customers exist • Work together / common framework

  15. Summary • There is a different mehbssage to different stakeholders • It’s hard to cross the chasm • Target the right market

  16. Related Issues • None

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