Mobile Advantage: Context and Immediacy in Health Information Seeking. Lisa Gualtieri, PhD, ScM Assistant Professor Dept . of Public Health and Community Medicine Tufts University School of Medicine Email: [email protected] Twitter: @ lisagualtieri. Health search is everywhere.
Where “digital divide”are mobile phones and tablets used?
Note that doctor’s office isn’t listed!
Base: 2,116 US online adults who own a mobile phone; Base: 549 US online adults who own a tablet
Source: North American Technographics Telecom And Devices Online Recontact Survey, Q3 2011 (US)
More lovable when they’re cute and little
Largest shift: more people were seeking online communities!
Source: comScore Custom Research – Jan/Feb 2010 Total n=1191 and Jan 2012 Total n=1033
52% growth in community support