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POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2014

POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2014. Group: ISO Truong Dinh Thanh Thu Valaphone Sisouvong Kounjairhtong Insiri. >>APMG 8119: DIGITAL ENTERPRISE. Business Model Analysis. >>APMG 8119: DIGITAL ENTERPRISE. Presentation outline.

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POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2014

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  1. POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE2014 Group: ISO Truong DinhThanh Thu ValaphoneSisouvong KounjairhtongInsiri >>APMG 8119: DIGITAL ENTERPRISE

  2. Business Model Analysis >>APMG 8119: DIGITAL ENTERPRISE

  3. Presentation outline >>APMG 8119: DIGITAL ENTERPRISE

  4. Domino’s Pizza Business Model >>APMG 8119: DIGITAL ENTERPRISE

  5. 1. Business Background • Was owned by Domino’s Pizza Enterprises Ltd in 1960 with the purpose is “Fast free delivery” • In 2003, open more stores in New Zealand. • Becomes the second largest pizza chain in New Zealand in both network stores number and network sale • In 1996, Domino Pizza was launched the Domino website: http://www.dominos.com/ which allows customers to book product online. >>APMG 8119: DIGITAL ENTERPRISE

  6. Partnership • Domino Pizza has created good relationship with their suppliers which will • provide high quality ingredients: optimization motivation • Lower price: economic motivation • Reduce risk for product quality and price fluctuation • Domino Pizza use eco-efficient package and paper which are friendly with environment => achieves acquisition of particular resources and activity >>APMG 8119: DIGITAL ENTERPRISE

  7. Customer Targeting • Pizza can be consumed by many people from different ages, genders, incomes and generations. • Domino Pizza aims to serve for the whole market. • Domino Pizza continues to improve their menus which are suitable for people from different religions => Domino can be easy to attract and serve different type of customers. >>APMG 8119: DIGITAL ENTERPRISE

  8. Online Retail Activities Offered both online booking through Domino’s website and Mobile Apps: HTML5 ordering system, iPhone App, Android App, iPad App, Desktop Ordering Site and Facebook Ordering with clear interfaces which make it easier for customers to order anytime in anywhere >>APMG 8119: DIGITAL ENTERPRISE

  9. Online Retail Activities • Domino Pizza entered into social network such as Facebook, YouTube and reached over one million fans on Facebook • With the Facebook App, customers can rate their feedback => understand customer’s need to give better service >>APMG 8119: DIGITAL ENTERPRISE

  10. 2. Revenues analysis: Products selling >>APMG 8119: DIGITAL ENTERPRISE

  11. 2. Revenues analysis: Stock shares – licensing >>APMG 8119: DIGITAL ENTERPRISE

  12. 3. Cost analysis >>APMG 8119: DIGITAL ENTERPRISE

  13. 3. Cost analysis: Food and paper expenses >>APMG 8119: DIGITAL ENTERPRISE

  14. 3. Cost analysis: Employee benefit >>APMG 8119: DIGITAL ENTERPRISE

  15. 3. Cost analysis: Resources structures >>APMG 8119: DIGITAL ENTERPRISE

  16. 4. Value creation (Organization perspective) >>APMG 8119: DIGITAL ENTERPRISE

  17. Value creation (Customer perspective) >>APMG 8119: DIGITAL ENTERPRISE

  18. Value creation (Social perspective) >>APMG 8119: DIGITAL ENTERPRISE

  19. Customer relationship >>APMG 8119: DIGITAL ENTERPRISE

  20. Thanks >>APMG 8119: DIGITAL ENTERPRISE

  21. References Amit, R., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6/7), 493. doi: 10.1002/smj.187 Cravens, D. W., & Piercy, N. F. (2013). Strategic marketing (10th ed.). New York: NY: McGraw-Hill Companies, Inc. Davis, R., Buchanan-Oliver, M., & Brodie, R. (1999). Relationship marketing in electronic commerce environments. Journal of Information Technology (Routledge, Ltd.), 14(4), 319-331. doi: 10.1080/026839699344449 Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2012). Strategic management: Creating competitive advantages (7th ed.). New York: NY: McGraw-Hill Education. Domino's Pizza. (2013a). 2013 Annual Report. Retrieved from http://www.dominospizza.co.nz/media/53065/dpe_2013_annual_report_web.pdf Domino's Pizza. (2013b). 2013 Full-Year Market Presentation. Retrieved from http://www.dominospizza.co.nz/media/52430/2013_full_year_market_presentation.pdf Domino's Pizza. (2013c). Domino's Pizza: The facts. Retrieved from http://www.dominospizza.co.nz/media/347568/the-facts-document_july-2014.pdf Domino's Pizza. (2014). Domino Pizza. Retrieved from http://www.dominospizza.co.nz/ >>APMG 8119: DIGITAL ENTERPRISE

  22. References Domino's Pizza. (n.d-a). About Domino's. Retrieved from http://www.dominospizza.co.nz/corporate/about-dominos Domino Pizza. (2013). People passion pizza. Retrieved from http://investors.dominos.co.uk/system/files/uploads/financialdocs/dominos_ar13.pdf Gemmell, R. M., Boland, R. J., & Kolb, D. A. (2011). The social-cognitive dynamics of entrepreneurial ideation. . Entrepreneurship Theory and Practice(September), 1-21. doi: 10.1111/j.1540-6520.2011.00486.x Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50. King, L. (2011). Domino's Pizza delivery of IT to outsourcers is 'crucial to resilience'. Retrieved from http://www.computerworld.co.nz/article/495879/domino_pizza_delivery_it_outsourcers_crucial_resilience/ Lee, S. M., Olson, D. L., & Trimi, S. (2012). Co-innovation: convergenomics, collaboration, and co-creation for organizational values. Management Decision, 50(5), 817-831. doi: 10.1108/00251741211227528 Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86-92. >>APMG 8119: DIGITAL ENTERPRISE

  23. References Microsoft. (2013). Domino’s Pizza. Retrieved from http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=710000002307 Molenaar, C. (2012). E-Marketing: Applications of information technology and the internet within marketing. Great Britain: Routledge: Taylor & Francis Group. NZBusiness. (2014). Dominos shares social media tips. Retrieved from http://nzbusiness.co.nz/news/dominos-shares-social-media-tips Pizza, D. s. (n.d-b). Community initiatives. Retrieved from http://www.dominospizza.co.nz/corporate/community Rayport, J. F., & Sviokla, J. J. (1994). Managing in the marketspace. Harvard Business Review, 72(6), 141-150. Statistics New Zealand. (2013). QuickStats about New Zealand. Retrieved from http://stats.govt.nz/Census/2006CensusHomePage/QuickStats/AboutAPlace/SnapShot.aspx?type=region&tab=PopulationDwellings&id=9999999 Stevens, G., & Burley, J. (1997). 3000 raw ideas equals 1 commercial success! Research Technology Management, 40(3), 16-27. Touryalai, H. (2013). Technology, not pizza, helps Domino's crush competitors and grow faster than McDonald's overseas. Retrieved from http://www.forbes.com/sites/dalebuss/2013/05/01/with-dominos-live-test-pizza-chain-has-nothing-left-to-hide/ Turban, E., King, D., Lee, J., Liang, T. P., & Turban, D. (2011). Electronic commerce 2012 : a managerial and social networks perspective (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall Zott, C., & Amit, R. (2010). Business model design: An activity system perspective. Long Range Planning, 43(2/3), 216-226. doi: 10.1016/j.lrp.2009.07.004 Zott, C., Amit, R., & Massa, L. (2010). The business model: Theoretical roots, recent developments, and future research. (September 30), 1-78. Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of Management, 37(4), 1019-1042. doi: 10.1177/0149206311406265 >>APMG 8119: DIGITAL ENTERPRISE

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