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Boundless Lecture Slides

Boundless Lecture Slides. Available on the Boundless Teaching Platform. Free to share, print, make copies and changes. Get yours at www.boundless.com. Using Boundless Presentations. Boundless Teaching Platform

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Boundless Lecture Slides

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  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. The Marketing Environment The Marketing Environment Internal Factors External Factors Technology ] The Marketing Environment Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. The Marketing Environment > The Marketing Environment The Marketing Environment • Scanning and Analysis • Environmental Management • Responding to the External Environment Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/the-marketing-environment-3/the-marketing-environment-29/

  6. The Marketing Environment > Internal Factors Internal Factors • Company Capabilities • Competition • Calculating Market Share • Monitoring Competition Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/the-marketing-environment-3/internal-factors-30/

  7. The Marketing Environment > External Factors External Factors • General Economic Conditions • Consumer Income, Purchasing Power, and Confidence • Political Environment • Applicable Legislation • Cultural Values • Demographics • Trends Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/the-marketing-environment-3/external-factors-31/

  8. The Marketing Environment > Technology Technology • Impact of Technology on Marketing • Use of New Technologies in Marketing and Research • Marketing Innovation Trends Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/the-marketing-environment-3/technology-32/

  9. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  10. The Marketing Environment Key terms • baby boomerA person born in the postwar years (generally considered in the USA and other Allied countries as between 1945 and the early 1960s), when there was an increase in the birth rate following the return of servicemen at the end of World War II. • business capabilitya collection or container of people, process and technology that is addressable for a specific purpose. • business cycleA long-term fluctuation in economic activity between growth and recession • competencywhile organizations have capabilities, individuals have competencies. • competitive analysisAn assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. • competitive intelligenceThe action of defining, gathering, analyzing, and distributing intelligence about products, customers, and competitors to support executives and managers. • consumer confidenceAn economic indicator measuring the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. • consumer price indexA statistical estimate of the level of prices of goods and services bought for consumption purposes by households. • cultureThe beliefs, values, behavior and material objects that constitute a people's way of life; the sum of learned beliefs, values, and customs that regulate the behavior of members of a particular society. • customer relationship managementA widely implemented model for managing a company's interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym "CRM. " • demographicsThe observable characteristics of a population, such as physical traits, economic traits, occupational traits, and more. • depressionA period of major economic contraction; officially, four consecutive quarters of negative, real GDP growth (according to NBER). Free to share, print, make copies and changes. Get yours at www.boundless.com

  11. The Marketing Environment • deregulationThe process of removing constraints, especially government imposed economic regulation. • distribution channelsDistribution of products takes place by means of channels. Channels are sets of interdependent organizations (intermediaries) involved in making the product available for consumption. • ethicsThe set of moral principles or values that guide behavior. • expropriationThe act of expropriating; the surrender of a claim to private property; the act of depriving of private propriety rights. • Herfindahl IndexA measure of the size of firms in relation to the industry and an indicator of the amount of competition among them. • immigrationThe act of immigrating; the passing or coming into a country for the purpose of permanent residence. • legislationLaw which has been enacted by legislature or other governing body • lobbyistA person remunerated to persuade (to lobby) politicians to vote in a certain way or otherwise use their office to effect a desired result. • macro environmentMajor external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic, demographics, legal, political, and social conditions, technological changes, and natural forces. • market dominanceA measure of the strength of a brand, product, service, or firm, relative to competitive offerings. • Market ShareThe percentage of some market held by a company. • marketing mixA business tool used in marketing products; often crucial when determining a product or brand's unique selling point. Often synonymous with the four Ps: price, product, promotion, and place. Free to share, print, make copies and changes. Get yours at www.boundless.com

  12. The Marketing Environment • marketing myopiaMarketing myopia occurs when companies incorrectly identify the extent of their competition. • micro environmentrefers to the forces that are close to the company and affect its ability to serve its customers; it includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics. • mobile SPAM messagesSMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber. • organicGenerated according to the ranking algorithms of a search engine, as opposed to paid placement by advertisers. • PESTEL analysisThe PEST analysis is a political, economic, social, and technological analysis that describes the framework of macro-environmental factors used in the environmental scanning component of strategic management. Some analysts added legal and rearranged the mnemonic to SLEPT; inserting environmental factors expanded it to PESTEL or PESTLE, which is popular in the United Kingdom. • processin reference to capabilities, a process is how the capability is executed. • product liabilitythe idea that manufacturers of products are responsible for the safety of that product, which may be compromised due to defect or every day use. • purchasing powerThe amount of goods and services that can be bought with a unit of currency or by consumers. • social mediaInteractive forms of media that allow users to interact with and publish to each other, generally by means of the Internet. • subcultureA group of people who share a set of secondary values, such as hipsters. • target segmentsStrategic groupings in a market that a firm considers likely to convert to customers. • tariffA system of government-imposed duties levied on imported or exported goods; a list of such duties, or the duties themselves. Free to share, print, make copies and changes. Get yours at www.boundless.com

  13. The Marketing Environment • trading blocA type of intergovernmental agreement, often part of a regional intergovernmental organization, where regional barriers to trade, (tariffs and non-tariff barriers) are reduced or eliminated among the participating states. • trendAn inclination in a particular direction. Free to share, print, make copies and changes. Get yours at www.boundless.com

  14. The Marketing Environment 'Smart' Electric Car The electric car has not been as popular as marketers predicted. Hybrid cars have become increasingly popular. Free to share, print, make copies and changes. Get yours at www.boundless.com Geograph."Electric Car at Medway Council (C) David Anstiss :: Geograph Britain and Ireland."CC BY-SAhttp://www.geograph.org.uk/photo/3065288View on Boundless.com

  15. The Marketing Environment Cathay Pacific Cathay Pacific Airlines successfully managed changes in their external environment. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Cathay Pacific, Taoyuan Int'l Airport, Taiwan | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/lukema/7903610268/View on Boundless.com

  16. The Marketing Environment Event Promotion Social media sites can be used when putting on a business marketing event. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Social media marketing tips for B2B events | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/channelship/6346823823/sizes/m/in/photostream/View on Boundless.com

  17. The Marketing Environment Meme A meme is a popular method of marketing images and ideas on the web and social networks. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | What I do Meme - Internal Communication | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/meaningbusiness/6886217815/sizes/m/in/photostream/View on Boundless.com

  18. The Marketing Environment Browser Market Share A line graph is one way to monitor market share over time. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Historical browser market share."Public domainhttp://commons.wikimedia.org/wiki/File:Historical_browser_market_share.svgView on Boundless.com

  19. The Marketing Environment Ansoff Matrix The Ansoff Matrix is a useful frame of reference when considering product type and market type from a marketing strategy point of view. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Ansoff_Matrix.JPG."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/b/bc/Ansoff_Matrix.JPGView on Boundless.com

  20. The Marketing Environment QR Code A QR code is a marketing tool. Consumers can scan QR codes with their smart phones to instantly reach information or offer pages. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Chiropractor QR Code to Demo Mobile Website | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/olauno/7778494644/sizes/m/in/photostream/View on Boundless.com

  21. The Marketing Environment Nintendo An analysis of Nintendo's competitors. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox.CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

  22. The Marketing Environment Technology The commercialization of the Internet has rattled many industries. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Internet Upstairs [pic] | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/methodshop/5562571036/View on Boundless.com

  23. The Marketing Environment Ethical Issues There are common ethical issues in marketing. Ethics come into account when the buyer and seller interact. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox."Ethical Issues."CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

  24. The Marketing Environment Business Ethics Survey A survey carried out on perceptions of business ethics. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox.CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

  25. The Marketing Environment Competencies and Capabilities Individuals have competencies while organizations have capabilities. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Capability management in business."GNU FDLhttp://en.wikipedia.org/wiki/Capability_management_in_businessView on Boundless.com

  26. The Marketing Environment Capability Value Contribution to Strategy Different capabilities have different financial and strategic impacts. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Capability management in business."GNU FDLhttp://en.wikipedia.org/wiki/Capability_management_in_businessView on Boundless.com

  27. The Marketing Environment General Motors An analysis of General Motors' competition. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox.CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

  28. The Marketing Environment Transportation Industry Levitt argued that the passenger train industry erred in restricting competition to other railroads instead of all mass transit transportation alternatives. Free to share, print, make copies and changes. Get yours at www.boundless.com Google."Google Image Result for http://s0.geograph.org.uk/geophotos/01/41/57/1415710_9bb9ac78.jpg."CC BY-SAhttp://www.google.com/imgres?hl=en&safe=off&biw=1280&bih=597&tbs=sur:fmc&tbm=isch&tbnid=DIqdxqZtrFqaeM:&imgrefurl=http://www.geograph.org.uk/photo/1415710&docid=40HK8B3usWiENM&imgurl=http://s0.geograph.org.uk/geophotos/01/41/57/1415710_9bb9ac78.jpg&w=640&h=398&ei=77SLUOiKGaeZ0QXZp4CIBw&zoom=1&iact=hc&vpx=956&vpy=231&dur=763&hovh=177&hovw=285&tx=158&ty=62&sig=106866643737532109682&page=1&tbnh=140&tbnw=239&start=0&ndsp=15&ved=1t:429,r:4,s:0,i:157View on Boundless.com

  29. The Marketing Environment Internal and External Factors It is important to know the internal and external factors that impact an organization. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox."Situational Analysis."CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

  30. The Marketing Environment US Consumer Price Index, 1913-2006 Since 1980, due to specific targeting of inflation, the change in the US CPI has mostly stayed below 5% annually. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."File:US Consumer Price Index Graph.svg - Wikipedia, the free encyclopedia."CC BY-SAhttp://en.wikipedia.org/w/index.php?title=File:US_Consumer_Price_Index_Graph.svg&page=1View on Boundless.com

  31. The Marketing Environment European Union Treaties These treaties formed the political and economic bloc known as the "European Union." Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."European Union."GNU FDLhttp://en.wikipedia.org/wiki/European_UnionView on Boundless.com

  32. The Marketing Environment Airline Industry Deregulation of the airline industry in the US led to many new airlines, new routes, lower prices, and decreased connections for passengers. Free to share, print, make copies and changes. Get yours at www.boundless.com Viewology.CC BY-SAhttp://viewology.net/wp-content/uploads/2010/09/JetStar-9V-JSE-Airbus-320_ID1009020001.jpgView on Boundless.com

  33. The Marketing Environment Higher Education The level of education in society is a demographic that impacts producers and consumers. Free to share, print, make copies and changes. Get yours at www.boundless.com Saint Anslem College."1280px-Alumni_Hall_1889_Sun.jpg."Public domainhttps://en.wikipedia.org/wiki/College#/media/File:Alumni_Hall_1889_Sun.jpgView on Boundless.com

  34. The Marketing Environment Real Median Household Income, 1979-2011 The chart shows the change in household income over the last three decades. Shaded areas denote times of recession. Free to share, print, make copies and changes. Get yours at www.boundless.com State of Working America."Real median household income, 1979 – 2011 | State of Working America."CC BY-SAhttp://stateofworkingamerica.org/charts/real-median-household-income/View on Boundless.com

  35. The Marketing Environment Web Banner Ads When marketing materials are distributed online, it can be very complicated. Above is an example of a layout that might be encountered when developing web banner ads. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Standard_web_banner_ad_sizes.svg.png."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/4/43/Standard_web_banner_ad_sizes.svgView on Boundless.com

  36. The Marketing Environment Attribution • OpenStax CNX."Khanh Tran, Marketing Lecture Notes. September 17, 2013."CC BY 3.0http://cnx.org/content/m28618/latest/ • Wikipedia."distribution channels."CC BY-SA 3.0http://en.wikipedia.org/wiki/distribution%20channels • Wiktionary."lobbyist."CC BY-SA 3.0http://en.wiktionary.org/wiki/lobbyist • Wikipedia."Mobile marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Mobile_marketing • Wikipedia."mobile SPAM messages."CC BY-SA 3.0http://en.wikipedia.org/wiki/mobile%20SPAM%20messages • Wikipedia."customer relationship management."CC BY-SA 3.0http://en.wikipedia.org/wiki/customer%20relationship%20management • Wikipedia."Customer relationship management."CC BY-SA 3.0http://en.wikipedia.org/wiki/Customer_relationship_management • Wikipedia."Social media marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Social_media_marketing • Wiktionary."social media."CC BY-SA 3.0http://en.wiktionary.org/wiki/social_media • Wikipedia."business capability."CC BY-SA 3.0http://en.wikipedia.org/wiki/business%20capability • Wikipedia."Capability management in business."CC BY-SA 3.0http://en.wikipedia.org/wiki/Capability_management_in_business • Wiktionary."process."CC BY-SA 3.0http://en.wiktionary.org/wiki/process • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/competency • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/market-dominance • Wikipedia."Herfindahl Index."CC BY-SA 3.0http://en.wikipedia.org/wiki/Herfindahl%20Index • Wikipedia."Market Share."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market%20Share • Wikipedia."Dominance (economics)."CC BY-SA 3.0http://en.wikipedia.org/wiki/Dominance_(economics) Free to share, print, make copies and changes. Get yours at www.boundless.com

  37. The Marketing Environment • Wikipedia."Market share."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market_share • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wiktionary."depression."CC BY-SA 3.0http://en.wiktionary.org/wiki/depression • Wiktionary."business cycle."CC BY-SA 3.0http://en.wiktionary.org/wiki/business_cycle • Wikipedia."Marketing."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing#Marketing_environment • Wikipedia."Environmental scanning."CC BY-SA 3.0https://en.wikipedia.org/wiki/Environmental_scanning • Wikipedia."Ansoff Matrix."CC BY-SA 3.0https://en.wikipedia.org/wiki/Ansoff_Matrix • Wikipedia."Marketing strategy."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_strategy • Wikipedia."Market environment."CC BY-SA 3.0https://en.wikipedia.org/wiki/Market_environment • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."Competitive intelligence."CC BY-SA 3.0http://en.wikipedia.org/wiki/Competitive_intelligence • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/marketing-myopia • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/competitive-intelligence • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."PESTEL analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/PESTEL%20analysis • Wikipedia."Environmental scanning."CC BY-SA 3.0http://en.wikipedia.org/wiki/Environmental_scanning • Wiktionary."trend."CC BY-SA 3.0http://en.wiktionary.org/wiki/trend • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf Free to share, print, make copies and changes. Get yours at www.boundless.com

  38. The Marketing Environment • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%20mix • Wikipedia."competitive analysis."CC BY-SA 3.0http://en.wikipedia.org/wiki/competitive%20analysis • OpenStax CNX."Global Text Project, Business Fundamentals. September 17, 2013."CC BY 3.0http://cnx.org/content/m35432/latest/?collection=col11227/1.4 • Wikipedia."Banner blindness."CC BY-SA 3.0https://en.wikipedia.org/wiki/Banner_blindness • Wikipedia."Marketing automation."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_automation • WIkipedia."Online advertising."CC BY-SA 3.0https://en.wikipedia.org/wiki/Online_advertising • Wikipedia."Digital marketing."CC BY-SA 3.0https://en.wikipedia.org/wiki/Digital_marketing • Wikipedia."Marketing."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing • Wikipedia."Pay-per-click."CC BY-SA 3.0https://en.wikipedia.org/wiki/Pay-per-click • Wikipedia."Social network advertising."CC BY-SA 3.0https://en.wikipedia.org/wiki/Social_network_advertising • Wiktionary."organic."CC BY-SA 3.0https://en.wiktionary.org/wiki/organic • Wikipedia."Marketing strategy."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_strategy • Wikipedia."Laissez faire."CC BY-SA 3.0http://en.wikipedia.org/wiki/Laissez_faire%23United_States • Wiktionary."expropriation."CC BY-SA 3.0http://en.wiktionary.org/wiki/expropriation • Wikipedia."trading bloc."CC BY-SA 3.0http://en.wikipedia.org/wiki/trading%20bloc • Wiktionary."tariff."CC BY-SA 3.0http://en.wiktionary.org/wiki/tariff • OpenStax CNX."Global Text Project, Business Fundamentals. September 17, 2013."CC BY 3.0http://cnx.org/content/m35432/latest/?collection=col11227/1.4 • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf Free to share, print, make copies and changes. Get yours at www.boundless.com

  39. The Marketing Environment • Wiktionary."purchasing power."CC BY-SA 3.0http://en.wiktionary.org/wiki/purchasing_power • Wikipedia."Consumer Price Index."CC BY-SA 3.0http://en.wikipedia.org/wiki/Consumer_Price_Index • Wikipedia."consumer confidence."CC BY-SA 3.0http://en.wikipedia.org/wiki/consumer%20confidence • Wikipedia."Purchasing power."CC BY-SA 3.0http://en.wikipedia.org/wiki/Purchasing_power • Wikipedia."Consumer confidence."CC BY-SA 3.0http://en.wikipedia.org/wiki/Consumer_confidence • Wiktionary."consumer price index."CC BY-SA 3.0http://en.wiktionary.org/wiki/consumer_price_index • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wiktionary."baby boomer."CC BY-SA 3.0http://en.wiktionary.org/wiki/baby_boomer • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/demographics • Wiktionary."immigration."CC BY-SA 3.0http://en.wiktionary.org/wiki/immigration • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."Market environment."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market_environment • Wikipedia."micro environment."CC BY-SA 3.0http://en.wikipedia.org/wiki/micro%20environment • Wiktionary."macro environment."CC BY-SA 3.0http://en.wiktionary.org/wiki/macro+environment • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wiktionary."legislation."CC BY-SA 3.0http://en.wiktionary.org/wiki/legislation • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/product-liability Free to share, print, make copies and changes. Get yours at www.boundless.com

  40. The Marketing Environment • Wiktionary."deregulation."CC BY-SA 3.0http://en.wiktionary.org/wiki/deregulation • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wiktionary."culture."CC BY-SA 3.0http://en.wiktionary.org/wiki/culture • Wiktionary."subculture."CC BY-SA 3.0http://en.wiktionary.org/wiki/subculture • Wiktionary."ethics."CC BY-SA 3.0http://en.wiktionary.org/wiki/ethics • OpenStax CNX."Global Text Project, Business Fundamentals. September 18, 2013."CC BY 3.0http://cnx.org/content/m35432/latest/?collection=col11227/1.4 Free to share, print, make copies and changes. Get yours at www.boundless.com

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