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Expanding Your Leadership Team

Expanding Your Leadership Team. Module 4 Extension Leadership County Councils. What is the County Council?. Purposes Primary.

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Expanding Your Leadership Team

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  1. Expanding Your Leadership Team Module 4 Extension Leadership County Councils

  2. What is the County Council?

  3. PurposesPrimary The main mission of the Extension Leadership County Council is to cultivate and maintain overall ADVOCACY and SUPPORT for the total Extension program in your county

  4. PurposesSecondary Develop a marketing plan to show total county program impact to funding sources and public Facilitate marketing of educational events and use public events to demonstrate and communicate impact of Extension

  5. PurposesSecondary Facilitate communication and collaboration between Program Development Teams (PDTs), Extension program areas, and county staff

  6. Membership • County Extension Agent(s) • CEC • CEA’s from each program area represented in county • CEC & CEA’s serve as Ex-officio members • 1-2 members of each Program Development Team (PDT)

  7. Membership • One member representing each program area, at large • Family Connection director, Cattleman's Assoc. president, BOE member, key volunteer, etc. • Invited by CEC in consultation with CEA(s) • 3-5 members from the community selected by the staff, led by CEC • Past PDT members, BOE member, BOC member, special Extension supporters, etc.

  8. Meetings • Minimum four per year (suggest quarterly) • More meetings may be used as needed to keep group informed and focused • 1st Meeting • Educate/Orient • Priority issues • Educational programs • Promote collaboration between PDTs and program areas to address issues • Assist Council members in understanding the importance of each program area

  9. Meetings • Another meeting option • Plan and host an annual event that showcases the impact of Extension to funding sources and to the public • Make sure elected officials, funding sources, special interest groups and general public can see the impact that all three programs areas have on county • Consider consolidating duplicated efforts across program areas that have small impact into a larger issue driven impact • Other Council meetings – Keep meetings focused on advocacy; not program development

  10. Advocacy • By definition – advocacy is the active support for a cause, idea, or policy; also, it can be defined as arguing or pleading in favor of something • Advocates for Extension should adhere to the message, “Cooperative Extension is …” • Education • Access • Relevance • Linkages

  11. Advocacy • Advocates for Extension need: • Knowledge • Organization/Programs • Clientele needs and benefits received • Funding sources and needs • Government process and structure • Roles of elected officials • Relationships/Network • Communication Skills

  12. Advocacy vs. Lobbying Advocacy – strong support for a cause Lobbying – an attempt to influence decision-making, especially legislation Lobbying always includes advocacy; but advocacy does not always includes lobbying

  13. Cautions Don’t let purpose of County Council distract from, or draw focus away from, PDTs This group is to promote and support Extension and the program development PROCESS Many counties already have these: do not duplicate; this is an effort to streamline and encourage collaboration between program areas, reduce duplication and have greater impact

  14. Cautions Be careful that this group does not take on a life of its own. Keep them focused on the purpose(s) of the County Council Shared leadership is important, but giving up control of your programs or your office is not Can have tremendous impact on your county and county programming, even if you are doing similar activities now Will take a concentrated and collaborative effort from staff to make it successful

  15. DO’s and DON’T’s for County CouncilsDO: • Encourage marketing of the entire Extension program, not individual events • Train Council members to communicate the overall impact of Extension • Select only Council members who have wide and extensive networks in the community • Ensure that Council members are sharing the “Extension is …” message

  16. DO’s and DON’T’s for County CouncilsDON’T: • Involve Council members in program development roles reserved for PDT • Put people on the Council who are not willing to speak up and speak out – OFTEN! • Meet less frequently than 4X per year (research shows this is ineffective) • Allow Council members to advocate until they are fully educated and prepared

  17. Program Development Team ANR Program Development Coordinators Norman McGlohon – NE District Sheldon Hammond – NW District Ken Lewis – SW District Phil Torrance – SE District 4-H Program Development Coordinators Al Parker – NE District Dr. Lori Purcell Bledsoe – NW District Melinda Miller – SW District Kathy Baldwin – SE District FACS Program Development Specialists Janet Valente – NW & SW Districts Laurie Cantrell – NE & SE Districts Jeff Christie – Coordinator, Extension Leadership System

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