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Calendar for America Navy Recruiting Command. Marketing & Advertising CAPT Phil Altizer – N9 October 19, 2009. CHINFO/Navy Recruiting Partnership. Navy Recruiting has been a stakeholder in Navy Weeks from their beginning It has been a win/win partnership for CNRC and NAVCO

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Calendar forAmerica NavyRecruiting Command

Marketing & Advertising

CAPT Phil Altizer – N9

October 19, 2009


Chinfo navy recruiting partnership
CHINFO/Navy Recruiting Partnership

  • Navy Recruiting has been a stakeholder in Navy Weeks from their beginning

    • It has been a win/win partnership for CNRC and NAVCO

      • Builds awareness that helps the Navy Recruiting

      • Recruiters are active participants in building Navy awareness

    • OPNAVINST 5726.8 – helps to make this partnership even stronger

  • “America’s Navy, A Global Force For Good”

    • The Navy Brand Campaign has been launched

      • Represents a single unifying theme for all Navy Personnel

      • Will go a long way to energize and support Navy’s outreach efforts


Chinfo navy recruiting partnership1
CHINFO/Navy Recruiting Partnership

  • NRC will continue to support for Navy Week with:

    • Event Marketing Properties (i.e., Flight simulators, Seal Accelerator, Navy Suburbans, etc.)

    • Program Assets:

      • Navy Parachute Team (Leap Frogs)

      • EOD Dive Tank

      • Music for Recruiting

    • Promotional Items

    • Support from local Navy Recruiting Districts


Nrc s support of navy weeks in fy10
NRC’s Support of Navy Weeks in FY10

  • The Events Marketing Team, headed by Mr. Cornell Galloway, is ready to support the Navy Week schedule in several ways:

    • NRC’s Event Properties are available through www.navyevents.com

    • Program assets can be scheduled through NRC

    • Promotional items

  • Participating NRDs

    • Act as local liaison for NAVCO/N9

    • Identify COIs in that community and provide appropriate lists

    • Actively participate in Navy Week Event, bringing recruiters to the appropriate events


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