Leveraging Resources for Success

1. Leveraging Resources for Success

2. Overview • Provide public and private businesses with customized training services • Skills Assessment • Workplace Basics • English as a Second Language (ESL) • ESL Curriculum Contextualization • Customer Service Training • Communication

3. Mission College Bakersfield College Oxnard College Los Rios CCD Chabot–Las Positas CCD Long Beach City College NOCCCD College of Continuing Education El Camino CCD Santa Ana College College of the Desert San Diego Community College District WpLRC WpLRC / Hub site Merced College Overview Comprised of 12 Community College Workplace Learning Resource Centers (WpLRC)

4. Challenges • Time • Money • WpLRC awareness • Brand Identity • Demand for faculty training services • Limited resources

5. Solution • The “Hub” project was launched to: • Combine marketing efforts • Support faculty training and development • Develop new programs and support business development • Leverage curriculum resources • Create a reusable learning object library • Includes two managing centers • San Diego WpLRC • Merced WpLRC / Mission WpLRC

6. Key Deliverables San Diego • Brand identity • “Umbrella” Web site • Initiative wide marketing • Community outreach • Business development • Create strategic partnerships • Develop faculty training opportunities

7. Key Deliverables Merced College in Partnership with Mission College • Develop a reusable learning objects library • Customizable to learning object level • Online, face-to-face, or blended delivery • Provide resource and technical assistance for Web-based curriculum

8. Strategies • Common Branding Elements • “Umbrella” Web site • Marketing – Statewide and Regional • Strategic Partners • Faculty Training • Curriculum Sharing • Reusable Learning Objects Library

9. Branding Elements Tagline: We’re training California’s Workforce Value Proposition: Affordable. Flexible. Customized.

10. Umbrella Web site

11. Umbrella Web site

12. Umbrella Web site

13. Marketing • Statewide and Regional Marketing • Ad Planner • Support materials and collateral • Ad slicks, postcards, PowerPoint templates, web site banners, buttons and email templates, brochures and other support materials • Online Advertising • SEO, Keywords and AdWords • Event specific advertising campaigns

14. Marketing • Email • Bi-Monthly newsletter • Targeted Email campaigns • Email sponsorships • Off line Advertising • Direct Mail • PSAs • Event sponsorship

15. Marketing • Community Outreach • Networking, community events, boards, volunteer, support other initiatives • Editorial and press releases • Grass Roots / Viral Marketing • Link Exchange • Associations, chambers, corporate Intranets • Email article • Social Networking • Linked in, Facebook • Digg it, Newsvine

16. Marketing • Marketing Exchange Program • Provide partners with resource for promoting events, news and courses • Featured Partner • Email Campaigns • Joint promotions and sponsorship opportunities

17. Strategic Partners • Curriculum providers (Turn-key, train-the-trainer, licensed, other initiatives) • EWD and other initiatives • Government agencies • Foundations and Non-profits • Partner colleges • Businesses (Customized Corporate Programs)

18. Faculty in Service Training • Basic Skills Conference Attendance • CATESOL, CCCAOE and CCCEWD • Sponsored attendance of 28 full-time faculty • CATESOL/TESOL Feedback Sessions Wednesday, May 7, 2008 1:30 – 3:30 PM San Diego Mid-City Campus 3792 Fairmount Ave., Room 302 San Diego, CA 92105

19. Curriculum Sharing • Wide range of curriculum available • ESL contextualization • Sample curriculum: • Workplace Basic Skills • Business Writing • Leadership with Communication • Basic Industrial Maintenance • VESL – Housekeeping, Landscaping, Wait Service and Healthcare • Microsoft Office Applications

20. Reusable Learning Objects • Establish a Central Repository: • Store Master WpLRC Learning Content • Provide Tools to create custom, derivative versions of content • Eliminate Redundancy of Content Creation • Network Developers Across the System • Empower End Users to Create Unique Contextualized Lessons • Facilitate Demand Driven Training

21. Learning Object Concept

22. Project Status Phase I: Proof of Concept Phase II: LCMS Selection Phase III: Sandbox Phase IV: Configuration Phase V: Implement

23. Phase I: Proof of Concept • Established Design Team • Instructional Designers, Graphic Designer and ESL SME • Proof of concept • VESL Course • Syllable • Functions

24. Phase II: LCMS Selection • Initial Specifications & LCMS Search • Short List Technologies • Use Case Document + VESL Course • Vendor Demonstrations

25. Phase III Sandbox • Design team quick start • Usability testing • Compatibility testing • Template production

26. Phase IV & V: Configuration & Implementation

27. RLO Benefits • Pedagogically sound core learning objects • Easily identifiable • User friendly • Fully customizable • Output to Word, PPT, Flash, HTML • SCORM compliant (compatible with LMS’)

28. Future Opportunities • Basic Skills Initiative • New Center Curriculum • Customizable content for emerging technologies • Funding • Grants • Partnerships

29. Hub Benefits • Enhances WpLRC marketing efforts • Increases efficiencies in program and curriculum development • Allows directors to focus on other business objectives and community outreach • Provides curriculum resources to WpLRCs and other community colleges • Supports faculty growth and enrichment

30. Thank you Curtis Pembrook curtis_pembrook@wvm.edu Bruce Whistler bruce_whistler@wvm.edu Barbara Fanning info@wplrc.org