IMAGINATION, MEDIA POWER AND REPUTATION CONFERENCE THE HAGUE, CITY OF PEACE & JUSTICE MAY 30 -31, 2007. http://www.youtube.com/watch?v=K3GueNAqHao. MEDIA POWER.
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IMAGINATION, MEDIA POWER AND REPUTATION CONFERENCE
THE HAGUE, CITY OF PEACE & JUSTICE
MAY 30 -31, 2007
Business is entering anew phase of long-term strategic thinking. Not only must companies plan for their own economic wellbeing, but do so in a way that fulfills social obligations and environmental commitments. This is no longer a matter of choice, but increasingly mandated by government regulations and global protocols that set binding targets for business globally.
Top 20 Rank: 2
Rank among: Food Services: 1
For years now has paid fair-market prices to Third World coffee farmers and helped develop ecologically sound growing practices.
Starbucks is green, it's humane, it sells a popular product and provides a comfy place to hang out.
Investors have no complaints: If you had put $1,000 into Starbucks stock when the company went public in 1992, you'd have been $52,718.10 to the good at year-end 2006, vs. just $3,515.30 for the S&P 500.
8 Key Reputation Attributes
“TO BE BELIEVABLE WE MUST BE CREDIBLE. TO BE CREDIBLE WE MUST BE TRUTHFUL.”
- EDWARD R. MURROW
Al Gore’s "carbon footprint" for electricity use at home is $1,200 a month for the electron juice the clan burns each month. For that, he buys $432 in credits -- $768 short each month.
"I would only organize Live Earth if I could go on stage and announce concrete environmental measures from the American presidential candidates, Congress or major corporations.
"They haven't got those guarantees, so it's just an enormous pop concert or the umpteenth time that, say, Madonna or Coldplay get up on stage.
Source: Bob Geldof, Volkskrant 15 May 2007